Analyzing The Covergirl Advertisement

Victoria’s Secret’s ad The Perfect ”Body” features ten young models each wearing a unique bra and panty set standing side by side. The target audience of the ad is Caucasian women ages 18 to 30 years old although the ad could be relevant to girls as young as 15 years old and as old as 40 years old. They are targeting them by featuring primarily young Caucasian women in their ad. While the ad appears to feature two non-Caucasian women, I believe this is a simple nod of inclusion as they are not representative of the diverse women in America. Both models have straightened hair and very European facial features.

Teenagers and children are a target, as they’re very easily utilised. They easily get teenager and children to buy their products, and by doing so they use advertisements as their idea. They are well aware that if they state in their products that it will improve their appearance, teenagers are more likely to purchase it.

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

When someone looks at an advertisement there is more that meets the eye than just pictures

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The first appeal is shown by using logos to give the viewer’s a reason that they should buy Cover Girl products. Cover Girl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof, and ignore-proof”, which is used to describe the product that

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and

[Authors Notes: I really appreciated all of the feed back I’ve gotten on this paper it helped me know that I needed to explain my ad better, work on my thesis, and that I needed to elaborate on the idea of makeup being marketed to children.] There are many different things kids start to do when they get older, but for girls the first thing most people notice is they start to wear makeup. The ad that I choose is a Covergirl magazine ad staring famous pop star Katy Perry. The ad is targeted towards younger girls because that is Katy Perry’s main audience.

In 2013, UN Women launched an ad campaign that revealed the prevalent and rampant sexism and discrimination against women worldwide. Memac Ogilvy and Mather Dubai, the creators of the advertisement, placed authentic Google search text boxes over the mouth of the woman pictured, as if to silence her voice. By using a Muslim woman in a hijab, real searches via Google, and highlighting the true, subconscious feelings and attitude of the audience, the advertisement attempts to expose the negative biases towards women, ranging from stereotypes to blatant denial of their rights.

The famous actress and model Sofia Vergara is the model for this advertisement. With her gorgeous look and stunning hair she can attract any person going through a magazine. Her golden hair with golden eyes and eyebrows are what covers most of the advertisement and this shows the aim of the advertisement. Her white shirt, like the color of the shampoo bottle shows connection between her and the product. Her natural beauty with the classic smile captivates

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

The advertisement shows the right hand of a young women, probably in her twenty's, with a freshly done manicure and no wrinkles or veins in sight. This Neutrogena New Hands cream promises to "visibly reduce the sings of aging on your hands." This little wonder "reduces the look of age spots" and gives your hands "a more youthful tone and texture." I can see it now, all the housewives flipping through the pages of Good Housekeeping trying to find new recipes, then they come to this advertisement and compare the youthful hand on the page in the magazine.