Analyzing The Different Goals Of Data Visualization

1411 Words Mar 11th, 2016 6 Pages
Introduction
The purpose of this report is to 1) provide a brief background on data visualization, 2) discuss the different goals of data visualization, and 3) provide best practices to enhance the effectiveness of data visualization techniques. Data visualization is the process of turning collected data into actionable information through visual analysis (SAS, p. 1).
History
Data visualization techniques have been around for centuries. The first instance of data visualization can be traced back to the 10th century with a graph plotting planetary movement, created by an unknown author. Today that graph would be referred to as a multiple time-series chart. Fast-forwarding a few centuries, William Playfair created the first bar chart in 1786 and, 15 years later, the first pie chart (Poulson, 2015). The bar chart and pie chart are, to this day, very popular forms of data visualization. These original forms of data visualization were simply used to communication known information in a more attractive way than simple text. Since the 1700s, the types and amounts of data available and how it can be analyzed and presented have changed considerably.
Goals of Data Visualization
Data visualization is the process of turning collected data into actionable information through visual analysis (SAS, p. 1). Data can come in many different forms and with the rise of Big Data turning that data into useful information can create a significant competitive advantage for a company. While Big Data…
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