Analyzing The Famous Superbowl Commercials

Every parent's biggest fear is losing their child, and Nationwide knows that. The well known car insurance company aired their annual super bowl commercial that left viewers feeling scared for their children. Nationwide uses a scare tactic to leave its viewers feeling as if they don’t have this car insurance their children will die.

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

Every parent's biggest fear is losing their child, and Nationwide knows that. The popular car insurance company aired their annual super bowl commercial that left viewers feeling as if they had lost a child as well. Nationwide puts in place a scare tactic to leave its viewers fearing that if they don’t purchase this car insurance their children will die too. Advertisers in general use manipulating tactics such as fear, to scare certain groups into buying their products.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

When I started assignment four I was initially very confused at the prompt since I did not fully understand exactly what it was asking. Although after discusses the prompt in class as a group, I got a better idea of what its asking us to write about. I searched up recent super bowl commercials since they are typically more entertaining and relatable. Once I found my commercial I broke it down similar to the way assignment two asked us to rhetorically analyze a commercial. After that it was easier to identify the advertising strategy of the website since I already had a feel as to what to look for.

     The exporting of American jobs is an issue that is important and will become increasingly so as more and more white collar jobs are shipped overseas. American companies in the past few decades have been sending American jobs overseas paying residents of other countries pennies on the dollar what they had paid American workers to do. This saves the companies millions of dollars on labor costs but costs Americans precious jobs.

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

“The Super Bowl Minute Not to Be Missed” by Jim Chairusmi, talks about the biggest NFL game of the year, The Super Bowl. Chairusmi breaks down the statistics of each section of the game to tell people the best time or most popular time to take a quick bathroom break without missing a major part of the game. In one of Chairusmi’s interviews, Mr. Solder, stated that sometimes the ads are even more entertaining than the actual game. Solder also stated that everyone loves the ads, so you can’t miss it.

I went on YouTube and watched the Top 10 Super Bowl Commercials of 2017, https://www.youtube.com/watch?v=XF3wOrWBKjc. The one commercial that stood out the most to me was the Skittle commercial. In the commercial there was a guy throwing skittles at the window, trying to wake up this girl, on the inside of the window the girl was catching the skittles in her mouth and so was everyone else in the house, including her mother, father, grandmother and others. The company that was being promoted was obviously Skittles. I feel that the company succeeded in promoting the product. I believe that the ad was something that created a buzz and had people talking about it. When I typed in Super Bowl commercials on YouTube it came up multiple times and

The article concludes with the fact that anyone could be next to lose a job to a foreign worker. Buying an American made product will help to save jobs and we need them badly at this time in our history. A person does not have to be Shawn Hannity and wrap their body in the

Although there were numerous memorable Super Bowl advertisements throughout the years, one of the most interesting commercials that aired consisted of an Apple commercial with the release of its first Macintosh. This iconic commercial first aired in 1984 where it emulated the concept of the '1984' book written by George Orwell where everyone was a conformist and viewed under the watchful eyes of Big Brother. In the commercial, everyone is following protocol while wearing monotone gray jumpsuits with the same hairstyle. On the other hand, there is a fit-looking woman who is running away from the guards while holding onto a hammer. It appears as if the woman is running towards where the rest of the men are, who are all sitting down while watching a dominating figure on the large screen. The man on

The Super Bowl is not only an event that attracts football fans, but brings crowds together in this suspenseful ritual that takes place annually in American culture. It is not only about the game, but the experience of being with other people while watching, choosing and celebrating a team, indulging in a large component of American society, and looking forward to which commercials will be premiered. Therefore for any company it is a prime marketing opportunity to have a commercial displayed in between the Super Bowl. However, if that is the case why would Lexus take a large risk partnering with new Marvel movie, Black Panther, before knowing if it was going to be a success or not? The Super Bowl premiered two weeks before the movie’s opening