Analyzing The Marketing Strategies Of Foxtel

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

Q5) Do you feel that the advertisement has appealed to their target audience? (primarily males aged 17-19, secondary audience being males over 50 years old, females and the four largest community language groups in NSW: Arabic, Chinese, Indigenous and Vietnamese)

Although, they attract their customer with different advertisements after had along outlet over 8 years. (Foxtel delivers subscriber, profit and TV viewing ploughs be growth (Press release). Foxtel. 20 February 2008. Retrieved 2008-02-22.) The major strengths of Foxtel are STRENGHTS the Foxtel has over 100 specialist channels for its subscribers. It has about 1.4million subscribers and thereby dominating the pay- goggle box. Moreover, Foxtel sells its services to customers like motels and gyms finally reaching a number of clients of theirs. As a result, the advertisers are interested in using Foxtel since it has queen-sized market and its services apprise be accessed in different places. Advertisers can target specific markets using

36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their

The Australian film industry is currently in a point of crisis due to the lack of audiences attending Australian films, hence creating a decline in the revenue received towards our national industry. However, this is not due to the lack of creative talent, it is rather the many underlying issues that don?t allow the Australian public with the awareness and accessibility of these films. These problems are within the distribution, marketing and funding of these Australian films, allowing the national Australian community to not seek for films made by people within their nation due to negative pre-conceived notions and the convenience of going to see a Hollywood Blockbuster. These issues are seen through the poor release of both critically received films, Jennifer Kent?s The Babadook (2014) and Hugh Sullivan?s The Infinite Man (2014), both not gaining a wide audience. Through these issues within the industry, Australian filmmakers have not been able to create the revenue needed for these films to branch out to be easily attained by the public.

Eg. Australian love to borrow from DVD stores -  Advertisement that targets and attracts customers with

The most remarkable characteristic of the marketing strategy of REDBOX is how minimal their marketing efforts have been, yet they’ve risen to a leader in the DVD rental industry. “Redbox combines the easy and usability of Netflix with the “watch it tonight” concept of Blockbuster” (Boris, 2010).

In terms of sales and marketing, we adapted our strategy based on how the products played in each segment. Our strategy was to spend efficiently in marketing & sales to keep the customer awareness and accessibility high for the premium products, while maintaining a decent level of awareness and accessibility in other segments.

Our California Institute of Advanced Management consulting team (BECK Consulting) looked into many different areas to gain helpful insight and information for Song & Meng, P.C. Our BECK Consulting group focused on four key areas: online marketing strategies, offline marketing strategies (specifically

Media strategy: EWYA Company using media for advertising such as TV, radio, woman’s magazines and health magazines. EWYA Company also using some of social website for examples Face book and twitter could also highly effective. Point of sale display in a major super market or chemist chain should also be considered.

Looking at where the company is in the market place, the cinema exhibition business segment has reached maturity (Reading International, 2013). Reading International will be looking towards improving their current cinemas to achieve more growth as well as developing niche-type of cinemas in selected markets and also procuring additional properties that contain existing cinemas. The objective behind these strategies is to attract more customers. Currently, Reading International targets several key groups of consumers by running various promotions across each country; school children are targeted with the ‘Early Bird’ promotion, students are targeted with ‘Terrific Tuesday’, working professionals with ‘Friday Flicks’, couples with ‘Steer & Beer’ restaurant ‘combo’ deals, families with ‘Spit the Dummy’, elderly with senior discounts, and general movie enthusiasts can sign up for the ‘Reel Club’. It appears that these consumers have been segmented on the basis of demographic grouping. What Reading International needs to be aware of however, is that there is a whole new generation of consumers that will have an effect upon how Reding International’s customers should be grouped over the next couple of years. This generation is known as the Net-Generation (N-Gen), and should

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Since the 1950’s the use of new technologies in the Film and Television industry has increased dramatically. From the equipment used to create the moving pictures, the technology we use to view these scenes and the techniques used to capture or produce the animated films and live shots, technology is forever expanding and growing. The Film and Television industry is a major contributor to the Australian economy, directly contributing $5.8 billion to Australia’s GPD (Gross Domestic Product). In this essay I will discuss the positive and negative effects of paid television and streaming services on the industry and whether those effects will be positive for the industry’s future. The key features I will be looking at are;

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.