Analyzing The Risks That The Online Customers Go Through Online Shopping

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Behind E-commerce, the driving force is linked with the arrival of commercial Internet technology use, particularly the World Wide Web (WWW). The privacy issues bring forth much needed attention, especially for developed countries. Evolution of technology to the point that has comprehensive profiles of people can be created and disseminated at exceptional levels. Technology has considerably changed the link between merchants and customers, and tipped the balance favouring online merchants’ commercial interest against privacy interest of the customers. This alteration has left the online consumers especially vulnerable, subject to harm, and their rights to privacy are

Nowadays organizations online need to ensure their client's information. If not individual data along with credit card numbers can fall into the wrong hands and we know what will happen at that point. This is one of the issues with online retailers but another is when the retailers sell their client's information. If this is done, then the client will have an issue with who gets their personal information and can be annoyed by the organizations that get their data. Generally, third party organizations are the ones purchasing this data. This can be a scary issue because many individuals are purchasing item online and this increases the risk of their data being sold. The data can go to third parties or into the wrong hands and this is

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

1. Increasing numbers of people are buying products online for convenience, cost savings, and confidentiality.

Because innovative technologies have transformed the world, and created an easy access to computers, the Internet has revolutionized traditional shopping, from a brick-and-mortar status to E-commerce. Today, a consumer can avoid errands and buy almost everything without living the comfort of his or her home. The author of this paper, ventured in the experience as an online naïve customer, provides a guideline of how-to-shop-safely-on-line for the first time. First, the paper covers the basic precautions and steps of where to search for buying a camcorder online from a specific merchant, a shopping portal, and a comparison-shopping site. Secondly, the author compares three selected Web sites and focuses on the purchase itself. Last, the

“The web is the ultimate customer empowering environment. He or She who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away.” Jacob Nielsen, Designing Web Usability. There are many Pros and Cons when it comes to e- commerce. The use of the internet e commerce has grown drastically in recent years. E commerce is the buying and selling of goods and services on the internet. Even though there are tangible privacy and security issues that keep people on guard, consumers face a dilemma each time they need to divulge highly personal information online, the ability to provide secure shopping transaction via the internet and

However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident

We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e-business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process.

E-Commerce has been a popular activity on the Internet, for it facilitates commercial acts between online service providers and individuals. The popularity of E-commerce could be reflected by the turnover of the industry. The turnover of e-commerce in Europe grew by 14.3% to reach 423.8 billion euros (about GBP 360.5 billion) in 2014, and that of the United Kingdom (UK) increased by 14.7% and reached 127.1 billion euros (about GBP 108.1 billion) in the same year (Ham, 2015). Important private information (e.g., bank information, gift card numbers) would be recorded while consumers doing online shopping and doing other E-Commerce activities. This recorded information would be stored on the servers of online dealers or be saved in consumers’

This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, seller credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothes