Analyzing The Studio System In Hollywood In The 1920's

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

Basically, the studio system controls everything from production to showing included the actors. Actors who worked with a studio were under contract with that studio and could only act in that studio's production. These contracts were seven years long and forbids the actors from doing any other projects, like radio or television along with regulating the actor’s lives. The studio actors that were under contract were mostly white; minorities did not get much contracted work. The actors were required to act in whatever film they were cast, do publicity for their films, promote product tie-ins and occasionally even be loaned out to other studios for a film or two. The actors were working six days a week and often for about 14 hours a day. It may have been a hectic schedule but they were putting out 10 to 20 films a year. Studios had everyone under contract from the actors to the directors, from the writers to the technical staff. I think there was an up and down side to the studio system. On the good side, all the employees were under contract and everyone was available when they were needed. Films were getting produced at much faster rate than they are today. I would think there would be less conflict between actors and directors because everyone would have to

To begin with, some background information on movies and Hollywood in the 1920’s. In the 1920’s, movie attendance soared (The Rise of Hollywood par. 4). As stated in the introduction, with the influx of money in the American economic system, the average person also had an influx of time on their hands. The normal solution was to spend that time on entertainment and movies were the perfect way to do that. By the mid-decade, movie attendance rose to fifty million and only increased from then. The five main movie studios were Warner Brothers, Paramount, MGM, RKO Radio Pictures, and 20th Century Fox (Dirks 1). Before these studios were formed, every aspect of making movies was separated into different companies. The aspects may include filming, editing, or distributing. With the spark of interest in movies, these five companies took it upon

The film industry operates in a continuous cycle, searching for the newest and best pieces to make their movies creative, interesting, and marketable. Historically, the film industry attempts to follow a set structure in an attempt towards success in such a volatile market, however, this approach creates a system much like that of Ford’s Model-T production line, invented in the 1910s, which involved each worker on the line doing a single job. Only a few years later, during the 1920s and 1940s, the film industry showed that they adopted a similar approach to their industry, with each person—actor, director, producer, writer, etc.—performing a distinct role. In the late 1920s, as Hollywood transitioned from silent films to “talkies”, actors and actresses were met with the challenge of adapting to a new role and many of them no longer fit the role required by the growing Hollywood machine. The film Sunset Boulevard (Billy Wilder, 1950) explores and critiques the landscape of the hierarchy and harsh realities of Hollywood. In the same vein as many films of the film noir style, the mood of pessimism and fatalism reflected in the form parallels the reality of many people in Hollywood during the 1900s.

By the 1960s the studio system was all but over. Many cinemas were closed down and several of the production back lots sold. Society had changed dramatically particularly with the rise of youth and the youth market, and the old Hollywood product seemed stale to the rising youth audience. Times were changing and the industry had to change with it. The studio system had declined rapidly in the 1950s and by the late 1960s was all but over. The audience had segmented into different social groups with increased leisure options rather than the mass habit audience of the golden age. Many of the films the studios produced to compete with television seemed to many people old fashioned and part of a different world which led to a significant drop in

The Golden Age of Hollywood was a time when Hollywood hit its peak successfully and economically, starting with the late 1920s, and met its decline due to corruption in the late 1950s. One would ask the question: “Where did the name Hollywood come from?” The name came from Harvey Henderson Wilcox and his wife, Daeida, who were owners of a small ranch west of Los Angeles. According to u-s-history.com, “Daeida, who, while on a train trip east met a woman that described her country home in Ohio, that had been named for the Dutch settlement of Hollywood. Liking the name, Daeida christened their ranch 'Hollywood,' upon her return.” (History of Hollywood, California) Movies during this time period became a vital form of entertainment for all Americans during this time period. By the 1910s, Hollywood was combined into its neighboring city Los Angeles, and many motion-picture studios began to open. Moviemakers rushed to Hollywood, and competition started to become widespread between directors and producers. By 1910, the first motion picture was made in Hollywood, titled In Old California, and soon enough, Los Angeles became second to New York in producing films also because of it’s quintessential weather for movies to be made in all year long during this time. As Hollywood began to industrialize, filmmakers began to work on the image of a “star”; they would continuously use these highly-paid actors in order to achieve a form of comfort for the general audience of the movies. Seeing

This further demonstrates how the affluence of that period enabled people to support this industry and help its enormous growth. It was during the roaring 20s that the first real celebrities began to appear, with the ever-increasing role of cinema having a huge role to play. Similarly their fame contributed to the growing status of Hollywood and the American film industry. (Source J). Charlie Chaplin is one example of an actor that gained worldwide recognition in the twenties; he was particularly famous for his ‘highly visual style of acting’ (Soucre J). The 1920s was often referred to as “The Golden Age of Hollywood” (Source G) emphasizing how this period represents the era of greatest output in the United States movie market [an average of 800 films were produced annually]. ‘The cinema came of age in the 1920s and Hollywood confirmed its position as the “dream factory” of the English- speaking world. It was there that fame and fortune could be found.’ (Source J) This also highlights the growing image of Hollywood ‘throughout the roaring 20s, which started to represent wealth and achievement. ‘The establishment of the Academy Awards showed the maturing cinema as an industry confident of its own technical and artistic standards.’ (Source J) This further shows how there were many other expansions and transformations from this industry that occurred during this period. Artists, directors and other personalities of the film making industry received acknowledgement and recognition of their work in this industry. ‘The awards soon acquired international status’ (Source J) showing how Hollywood’s film industry developed into a global sensation that was supported by people all over

Thomas Schatz cites the 1950’s as the inevitable end of the Hollywood film studio system, with the signs appearing as early as the height of the second World War (472). However, the seeds of discontent and disintegration within the system were apparent as soon as the late 1930’s, exemplified in such films as Destry Rides Again (1939, George Marshall) and Mr. Smith Goes To Washington (1939, Frank Capra). The production of these two films and the paths down which they led their star (James Stewart), directors (at least Frank Capra), and studios (Universal and Columbia, respectively) are evidence of the decline of the studio system. The

The "star system" was a method of developing and advancing the popularity of Hollywood movie stars. The system, which began during the height of the Hollywood studio system era, emphasized the image of the actor instead on the actual acting. The movie studio's profits were driven by the popularity of the stars that appeared in their films. According to Rocco, the stars had long term contracts with the movie studios that paid them a weekly salary, and the stars were identified with specific types of characters that would often be repeated in many movies. Belton stated that "the star provides the studio with a tangible attraction, an image that can be advertized and marketed, offsetting the less tangible qualities of the story, directing,

1a.) The American Studio System is a specific way of producing a film in which the film takes place mostly in a controlled environment created by the producers of the film. These studios had complete control over the film production market and used this control to dominate the film industry in the 1930’s and early 1940’s.

Hollywood has influenced American history since it began. It boosted and shaped the morale of a nation for almost a century. But Hollywood has not only been the influencing American society, it has been influenced by American society. In the 1920s, American society was booming; people were getting rich, spending and borrowing money, and they thought life was looking good. Then in October of 1929 the stock market crashed. Many people lost all they owned. People had invested all their money into the banks before the Crash. After the Crash, the banks had nothing. People were destitute. They had no money to pay for their houses, electrical bills, and food. It became the Great Depression. Likewise, Hollywood was impacted by the Great

The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.

Every so often a movie is released with such tense anticipation and glamorous visual art that the public is drawn to this dramatic rendition of life in the theatre. For even just two hours or so, you are put into a different lifestyle. Action, drama or comedy it may be. We are thrust into a different way of thinking. We are forced to learn the characters thoughts and feelings. The hard work and artistic skill that goes into these magnificent films is not an easy thing to mimic. Out of the thousands of movies released worldwide each year only a handful are truly worthy of the label film art. Most of the great movies are either produced by a multi million dollar

The introduction of sound films in the late 1920’s was a divisive issue among those involved and interested in the emerging motion picture industry. Even though it wasn’t the sudden breakthrough it is often perceived to be, the addition of sound and voice to mainstream cinema revolutionized movie making and led to conflicting viewpoints as to whether or not this innovation was a positive progression for film as an art and as an industry.

It was not until the mid-1910’s did the film industry shift “towards a model that prized business legitimacy. This shift ultimately marginalized the woman filmmaker” (Mahar 133).