Analyzing The Target Market, Segment, Competitor Product And Marketing Mix

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Technology used in homes of people with dementia is generally referred to as assistive technology for its ability to “ assist the person with dementia to live a normal life as possible”. (Marshall 2001: p130). A training session will be focused upon the use of technology and therefore ICT embedded within. This is an excellent way of including this functional skill within the learning outcomes as well as developing an understanding of how this can be used to support people with dementia.

I am proposing a bracelet that the elderly will wear on their wrist and monitor temperature as well as pulse, both of which are critical

Participants: 15 total participants, age range 48-78; all community dwelling; independent with ambulation (no assistive devices needed), and independent with transportation.

Patient is able to perform activities and reduced reliance on others for meeting own needs.

the most difficult tasks for dementia patients is to achieve their ADL needs. There is currently no

This would enable some individuals to remain at home longer. Monitoring services include GPS tracking devices as well as alarm devices. Tracking devices are beneficial to individuals who tend to wander. Alarm devices can be good for individuals to alert someone from a 24-hour monitoring service when they have a sudden medical emergency (“Using Professional Home Care Services,” 2012). Understanding the various resources for long-term home care can permit an individual to stay-at-home in a safe and comfortable environment.

The interventions that I observed was the use of contrast bath for the Chronic Regional pain, E-stim, Ultrasound, hot packs for the pain management as well as to decrease the stiffness and swelling. The activity that I observed were ROM arc to increase movement in the bilateral upper extremities, sand box to increase core strength, Theraputty, peg boards, cognition pattern puzzles, visual perception puzzles, arm bike (rollator), bolts and screw for fine motor coordination, mini mental test to intact orientation as well as memory. I observed how therapist were teaching the patients to increase independence while transferring from bed to wheelchair to commode. I observed the use of adaptive devices to make the patient as functional as possible with their daily activities such as long handled shower brush, Reacher, sock aid, leg lifter, adaptive heavy weighted utensils and many

Since Dementia take away slowly and gradualy all you are, ( in eyes of client and famillies) to be independent as much as possible is the most important thing left:

Today, the company has built a powerful platform for home healthcare that integrates wearable, sensors, voice technology and intuitive mobile apps and desktop interfaces for patients monitoring system at home. In addition, CareKit Health allows complex patients with chronic diseases to receive high quality care at home that results in improving

“Therapeutic Activity Kits: A Successful Strategy for Hospitalized Patients Living with Dementia” is the journal article that I read and reviewed. The purpose of this review is to see how effective the therapeutic activity kit is for individuals with dementia. The central purpose or aim of the study is to see the quality of improvement in life and behavior in the outcome for patients and families.

Care requirements of a person in the late stages of dementia dramatically increase and this is what they need on daily basis, if not full time supervision. Dementia will restrict their capacity to convey verbally and they will require elevated amounts of help with exercises, for

Technological advances in care for the elderly can keep seniors involved and able to enjoy active lifestyles. According to the University of Illinois at Chicago, Internet usage is on the rise among seniors. Elderly patients can take advantage of online health monitoring tools, participate in social communities with others who share similar interests or health conditions and even get real-time wellness feedback using wearable devices. All of these advances make it easier to more accurately determine end-of-life needs.

The patient will need assistance in the future, as the dementia stages of Alzheimer's set in and his daughters will need to be informed of the same so that they can assist Mr. Smith in making certain decisions about his daily caretaking.

target markets with respects to that product. For this reason, in this report I picked