Analyzing The Texas Double Whopper's Advertisements

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

Food advertisement can be a reason to the obesity rate rising. A television commercial for York Peppermint Patty is a TV ad, that models food porn. The ad. features a very hot actress, by featuring an attractive young pale woman tearing open a York Peppermint Patty, breaking the patty into pieces - biting into it, and adoring the pleasure of the patty. The commercial production shows many close ups of the actress lustfully taking the first bite, as she slowly opens her mouth and licks her lips/sucks her fingers in satisfaction. A female’s voice coos in the background in a way that sounds dirty and sluty:

“They want us to believe, but rather suggest it through visual elements and their interplay with verbal elements.” (Fox 72). At no point in the ad do they say the burger will indefinitely make everyone like you, but it is implied through the buildup of different scene, as well as the verbal ques from Terrell. This can be further supported by Ad Images and the Stunting of Sexuality, “Yet advertisers, because they are in the business of making money, have long dangled the lure of enhanced sexuality to motivate consumers to buy.” (Moog 152).

The purpose for advertising is so anyone can sell, promote or awareness for a certain product. This Hungry Jacks advertisement makes people buy their low price food by making a print advertisement. Mc Donald’s uses a digital advertisement to try to sell the message of Mc Donald’s food by its 100% Australian and it’s all healthy. This advertisement shows the food and drinks of Hungry Jack with words describing that if you come to hungry jacks you can buy one whooper and get other one free every Tuesdays and everyday you can get $1 frozen cokes. Mc Donald’s show the purpose of this ad by using images of 100% Australian beef Pattie that looks perfect and using words like brand new and only $4.95. Hungry Jacks advertisement has sold the product

If you look at a real Whopper closely, you’ll discover that the flame-broiling stripes are only on the top side of the beef patty. Hamburgers are sent through the flame-broiler once and never flipped over. But on television commercials, the beef patty is fetchingly covered with flame-broiled stripes.

Overall, many stores and popular companies are not conscientious when it comes to gender stereotypes. Most of the popular brands and stores like Disney, Target, and DC Comics are plainly sexist. Fortunately though, many of the popular brands and retailers are making significant efforts to gender neutralize their products. Even though only a few companies are taking action, it could be the start of a new trend. The trend would be very important to future of course of

The Chick-fil-a campaign is something that has clearly been successful since the 90s. “Good PR is not just about the over-glorified launch. Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers ““(The 7 Elements of "Good" PR”,2009). The Chick-fil-a campaign has done just that. The brand support has been a big success for the last decade and has not failed yet. Over the years the changes in the ads have only become timelier to the age we live in now. No matter what year you look at the campaign there is a cow with the same style writing throughout. Chick-Fil-A does a good job making their message

The intended audience for this Carl’s Jr. Ad is men and only men. This advertisement uses a lot of sexual elements to get men to go to any local Carl’s Jr. and buy themselves a burger. A way that this ad captures the audience is by using pathos. The main part of the pathos appeal is with the sex appeal of Paris Hilton in the photo. They are trying to connect to the emotional side of men. By using Paris Hilton as one of the main focuses, the advertisement can lead men to think that by eating at Carl’s Jr. they can get themselves a woman like Paris Hilton, but if you have ever gone to a Carl’s Jr. before, that is clearly not the case. Another way they are trying

Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

Does controversy sell? This is one of the biggest questions that I think advertising agencies ask themselves every day. Though some controversy seems to be intentional, like the oversexualized Hardees commercial to unintentional like the Dunkin’ Donuts blackface ad. Some may argue that brands will do this to help change their branding. The Hardees that I remember growing up was a family friendly fast food establishment selling burgers, fried chicken, and giant gallons of sweet tea. Somewhere along the way it changed its focus to cater more towards blue collar working males, making the burgers bigger, greasier, and “manly”. Looking at the advertisements of scantily clad women eating, are they are controversial, yes, but they fit the image that the company is trying to portray.

The recipe for an advertisement captivates elements of an individual's subconscious mind. Advertisements not only provide thought-provoking notions but also incorporate various fonts and themes. A successful advertisements results in a unforgettable, yet clever, impression of a company. Chick-fil-a’s advertisement presents a cow holding a billboard as the focal point (McDowell). However, Dunkin Donuts’ advertisement illustrates a polychromatic donut, an incomplete quarter, and the company’s simple, yet memorable logo (VanSleen). Although both advertisers highlight pathos, repetition, and present a similar appearance in typography, the portrayal of ethos, the color scheme, symbolism, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement.

Although this ad is crude and misleading, the creator of it uses pathos, ethos and logos very well in order to reach a future consumer. The pathos, or emotion, that the advertiser sets through his ad is that of sex and pride. Both of these are not actually stated in the ad, but these are the emotions that take place when the ad is comprehended. The creator of this ad has a certain target, and that target is any man over the age of thirteen. He uses their greatest weakness, their sex drive, to lure them I to wanting one of those burgers. This use of sexual reference is a very good example of logos because the creator uses the tactic of testing men’s pride. A great amount of a man’s pride comes from his sexual endowments. Here in this article those endowments are being tested from the standpoint of almost saying, “Are you man enough to eat this burger?” The ethos of this ad though is low. Usually it is not right to take advantage of someone’s greatest

Examining and analysing semiotics in images and visual texts contributes to a greater understanding of the production of myths and ideologies in representations, most notably in advertisements (Strokes, 2012, p. 124). Through assessing the semiotic elements present in the print advertisement for Dallas Farmers Market (Appendix 1), and the corresponding mythology, it will be determined that the ad is successful in connecting with the company’s target market, creating a memorable impression, and influencing people to shop at the Dallas Farmers Market.

Sadly, Arby’s violated one of its own core values by literally reducing women to meat in the ad. According to the core values posted on their own website, “We [Arby’s] treat our customers, business partners and team as they want to be treated — with respect” (Arby's Roast Beef Restaurant, 2010). By objectifying a woman as food that can be desired and consumed, Arby’s has ignored its pledge to respect its female customers in an attempt to win the business of a larger number of male customers. Why would Arby’s risk alienating such a large group of potential customers? To answer that question, it is important to understand what Arby’s is trying to sell, and why it selected the Sports Illustrated Swimsuit Issue to advertise its product.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate