Analyzing The Wheel Candy Advertisement

The Truth is well known for its quit smoking campaign. It's known for phrases like "Don't get played while they get paid," and "Be the generation that ends smoking." The Truth campaign gears it's commercials towards young adults and teens to quit smoking. When I watched Nickelodeon, I would often see The Truth commercials pop up between the shows I watched.

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The purpose for advertising is so anyone can sell, promote or awareness for a certain product. This Hungry Jacks advertisement makes people buy their low price food by making a print advertisement. Mc Donald’s uses a digital advertisement to try to sell the message of Mc Donald’s food by its 100% Australian and it’s all healthy. This advertisement shows the food and drinks of Hungry Jack with words describing that if you come to hungry jacks you can buy one whooper and get other one free every Tuesdays and everyday you can get $1 frozen cokes. Mc Donald’s show the purpose of this ad by using images of 100% Australian beef Pattie that looks perfect and using words like brand new and only $4.95. Hungry Jacks advertisement has sold the product

This Extra gum commercial describes a couple, Sarah and Juan, who had fallen in love with one another during their high school years. Sarah and Juan encountered their first fight, which lead to Sarah sharing a piece of Extra gum with Juan in hopes of ending their fight , ever since then gum has been heavily involved in their relationship. As a result Juan has now and then written down their shared memories on gum wrappers. When Sarah is called in for a job offer out of town. Juan decides to visit, after spending some time together, he invites her to this building where he has each memory filled gum wrapper framed and hanged on the wall. As Sarah is overjoyed by each gum wrapper, recalling each of the wonderful times

Obviously this ad stretches the truth, and reality, quite a bit to get the point across that their tires do in fact stick to the road, but it does succeed in its message of getting you to buy their tires, if you are cleaver enough to figure it out. At first glance this dark ad is not quite obvious about its purpose. You see wheels. You see a road. You see the Yokohama logo, and a car chassis in the background. But what’s the point, and why is it important? Without a closer look and a few moments of analyzation, one can easily ignore the UFO that seems to be peeking out from the clouds above. If you miss the space craft, you lose the whole joke and furthermore the entire message of the advertisement; what you are left with is confusion. However, if you take the time to look at the full image, and you see the space ship, with a light beam between it, the car and the quartet of tires on the ground, a smart person –like you– will put 2 and Pi together to understand that Yokohama wants you to know that

The Skittles and Mr. Clean commercials where the best Super Bowl LI commercials. They were the best because they were funny and really got the watcher's attention. They were persuasive by for Skittles showing how good they are and for Mr. Clean showing how good their products work. Showing how good something is or how well it works is a big part of advertising and selling products. These commercials really are the type that makes you want to rewind them and watch them again. That is why the Skittles and Mr.Clean commercials were the funniest ones.

The advertisement created by Emily Dai and I, Marissa Hanzlik, covered the realm of the waverers. We advertised for Virgil Travel to visit the outside of the gates of hell. Emily and I chose to do a commercial because it would give us more of an opportunity to be creative and have fun with the project. The target audience for our ad are sports fans, particularly those who enjoy attending the events in person.

The 1947 Campbell soup ad was able to relate to its viewers by depicting a young married couple. In the late 1940's and 1950's it was important to marry young. Women were pressured to marry at a young age and become a homemaker; taking care of their husband, house and children were their top priority. The husband is coming home from work, presumably an office based on his suit. His wife is able to anticipate his needs and have dinner started before he gets home.

Using the illustration and slogan, customers can get an idea of how they think the cookie may taste. Undeniably, cookies and chocolate do not have soulmates or feelings, however this was a great way to create an image in the mind of customers how well of a great combination the cookie and chocolate

The Super Dog Treats are the super treats to give your dog as it makes them ‘young’ again so you can have more playtime with your dog and when it wears off you can sit on the couch with your dog and watch a movie. It’s targeted toward people who have dogs or are getting them. The ad uses some persuasive techniques to attract dog people to buy the treats. Some of those are simple such as pathos and logos. There is some in depth persuasive techniques though such as ‘be like them’ appeal and graphs and charts.

Since writing plays a critical role in any ad, the designers of the Burt’s Bees flyer incorporated text in the flyer but not enough to take away from the pictures. This ad would not have had the same effect had it been a written literature because it would not play on the senses like this ad. This flyer appeals to the sense of taste with the coconut and the grapefruit. This also allows the individual to visualize the sense of smell, and the sense of touch with the air passing over the skin, especially the lips. To show how superior the pictures are to writing, pear is mentioned in the writing, but the pear flavour does not stand out because a picture of a pear is not in the ad. Pavel (2013) further stated that text is process in the short term

Imagine a grandpa barging into his grandson’s bedroom at four in the morning while human sized slobbering hamburgers continue to enter the bedroom. This is the basis of the thirty second Hardee’s commercial aired on youtube and Adult Swim. The ad heavily relies on the comedic factor of the cartoon characters from the hit TV show Rick and Morty from Adult Swim. The ad uses literal and arrangement elements, comedy, and the rhetorical triangle to appeal to the audience to get them to want to dine at Hardee’s with their new hamburger.

No one likes a phony, and that is exactly what Pop Chips is trying to convey in its advertisement. In today’s world, it is hard to tell the real things from the fake things especially with all the different advertisements. The company called Bloomberg published this Pop Chips advertisement on September 6, 2012. They created it because the first celebrity endorsement with Ashton Kutcher had failed. The company decided to try again with the more bubbly personality of Katy Perry. The background, chip bags, and Katy Perry’s dress are all blue. Katy Perry’s face has a look of pure joy and happiness for these all-natural chips. Katy Perry is looking up to the left at the words “nothing fake about ‘em”. Underneath those words, there is a quote from Katy Perry. She states how she does not like phonies, and that there is nothing phony

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.