Analyzing Three Printed Media Texts Essay

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents.

Youth-as-fun are most likely to be found in advertising. Knowing that young people are most adept at reading complex visual signs, advertising aimed at young people is also the most textually sophisticated. Success in leisure circles is contingent upon the spending of teenagers, therefor the advert attempts to transcend the difference of class, race or gender in order to make its appeal to the homogeneous category of youth. In masking these categories the advert is able to play on the most important myth within capitalism, that "any individual can achieve prosperity and success with hard work, and the right attitude to financial investment (53)."

The appearance of the typography, through the use of capitalized letters, highlights the ads’ claims. Capital but, bolded letters, not only capture the audience's attention but also causes the audience to read the words at a slower pace. The typeface enables the audience to recall the

Each day the business world utilizes advertising to captivate, motivate or display a certain product that is on the market. This ad, for a Chrysler Corporation, shows us multiple pictures and text, utilized to transport their message across of consumers. The ad begins with a header that tells “How to hint to your husband you’d like a new Dodge Wayfarer “continued by the projected image. The screened image shows you a classic middle-class family in the comfort of their living room. The family looks extremely happy; the husband wears a blue kimono on top of his blue and white stripe pajama, while he is sitting in his green and white chair with his feet resting on an ottoman. He is reading

Text H appeals to a male audience so the persuasive techniques will be different to the to the ones in which are used in text I, one main technique which is used to promote this product is graphology. Text H looks very stylish and sophisticated for a rich buyer in 1933, whereas text I looks hand written, with liquid spills on it as if some quickly wrote it. The image used in text H is dominant to the page, because making sure your car looked good was a priority in 1993 as well as it having the most recent technology. The car is shown to be a slick town car for a rich family, this is so the intended audience will automatically relate to and know that this product s for them. In the image you can see two very smartly dressed individuals looking into the car, this has been done so the audience looking at the poster can feel as if he is one of those people. Text I also has the relation factor to it, however this is brought across by the narrative structure. The text is written as if it is written by a woman preparing her children for the day ahead, this would be typically similar for all parents, and this is one reason in which it targets them. Text I also uses images in its text, however they are used as a way to simplify the text and make it more entertaining. The reason why these texts use different factors to promote their products is because of the change in society, because there has

After introducing the advertisement to the target audience, “wealthy men between the age of 30 to 40”, I analysed the advertisement, including a wide range of linguistic devices, such as alliteration, similes and onomatopoeia. I firstly commented on the visual aspect of the advertisement.

        A strong advertisement campaign is dependent on the ability of the advertisement company to successfully attract the target audience. With that in mind, Wendy’s advertisement company for ‘Where’s the Beef?’ clearly targets the 16-40 age demographic of Americans. This is shown through utilization of younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by having the narrator speaking about how Wendy’s beef is made in America. Once the target audience or demographic has been established, then an advertisement company can select the most effective and efficient persuasion methods. The three persuasion methods selected in this paper are being employed to attract the abovementioned demographic.

The advertisement is for a company known as Taylor. Taylor is a well-known manufacturer of primarily acoustic guitars. The page features a photograph cropped in the shape of an acoustic guitar body, depicting a brilliantly colored image of a older man in a red jacket in a forest looking at the trees. The image stretches over the entire height of the advertisement and takes up less than half of the page. The image alone was enough to grab attention and strives to do the same with the audience of the magazine. When the advertisement grabs hold of the reader, it hopes to pull them into reading the small paragraph and hear them out. The advertisement does rather well at pulling in the reader by using two appeals, pathos, and

When I started Composition I, I never thought that it will be so difficult. Before this class, I hardly managed to write a 200 word document; now, I am writing documents that contain 2000 words and I have been improving. Personally, it is very important for me to improve my writing skills because I want to be able to write a paper and have people understand it. During this semester, I have learned that a document is never completely perfect; every document could use improvement. The most difficult to write would have to be my Synthesis Essay, Media Analysis essay, and the Research Based Academic Argument Essay, which I will explain later. For these three essays, I had to first write it, then, I would send if to my teacher so that she could make comments and hep me improve my essay. After making the corrections needed, I would send the document again and I would receive more corrections. I learned that every time you reread your document, you can find grammatical or vocabulary errors that need to be changed. Also, I learned the importance of others

For the second paper topic, I will touch upon the media issue of censorship and how the effects of censorship on the public and how its history has changed the way the world is ran as well as the current state of censorship.

Products that promote in magazines and newspapers usually use glittering generalities. For instance, the company Coca-Cola has a simple design ad with a coke bottle and texts next to it claiming, if people were to drink coke, “things go better” for them. This pictorial uses appealing words and vague meanings to attract readers. People are willing to drink coke because they want every aspects of their life to be even better than before. In addition, most Americans see this brand as refreshment drink that will wash away their stress from daily hardships. This particular ad achieves the glittering generalities purpose by giving unclear texts that can trick many people into buying the

Wherever one looks barraged by an advertisement or marketing ads. Whether you are appreciating a day of shopping or heading to work, promotions encompass you. It appears we never get a break from this production. In addition, we see them so much we have developed resistance to their nearness. There are numerous approaches to publicize an item, and ordinarily the similarities are self-evident. Analyzing commercials intently uncovers that paying little respect to the likenesses and contrasts in notices, the primary motivation behind a promotion is to engage a specific group of onlookers.

Leech (1966:25) posits, “Most advertising language comes under the broader heading of “loaded language” that is aimed to change the will, opinions or attitude of its audience…” Cook (in Okeke 2006:13) says advertising as a part of communication. In his book The Discourse of Advertising, Cook argues that communication has to do with text, content, interaction and persuasion and advertising performs all these functions. Leech (1966:74) agrees with this opinion when he asserts that any aspect of language use is an aspect of discourse. He describes the style of discourse in the language of advertising as being either “colloquial-formal; casual – ceremonial; personal-impersonal; or simple - complex, depending on the particular audience and the audience sought to reach”.