Analyzing the Pattern of a Consumer's Personal Behavior

Over the years, it has come to the attention that consumers are changing their behavior in product selection due to countless influential factors that vary from individuals backgrounds to cultural foundations, and in return lead to a change in consumption. With change being so spontaneous, unsteady and frequent, it is extremely important that marketers and all businesses focus on the factors leading to consumer behavior in order to best understand consumer insights. Failure to do so can only hinder a business because marketers will fail to know how to properly engage and connect with their potential consumers, which can trigger negative long-term effects. By understanding why and how customers react to a certain way and how their

Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly, 2004). The behavioral aspect of consumer motivation concerns the actions someone takes before purchasing and consuming goods or services. A person might do a lot of research--evaluating alternatives, testing and sampling--before making a selection. Consumer might decide to buy something based on which goods or services most

Blackwell et al. (2001) define consumer behaviour as ‘the activities people undertake when obtaining, consuming and disposing of products and services (cited in Blythe, 2013:5). In relation to how consumers obtain and consume products, the aim of the scoping paper is to illustrate my own buying behaviour of being a conscious consumer. The purpose of the paper is to critically examine specific theories which relate to my identity and, therefore, why I make specific purchases.

Consumer Behavior can be described in many ways. How does one describe it and just what affect does it have potentially on a community? One can imagine the positive or adverse effects it may have personally or with consumers, however, marketers know that value is the key in order to reach consumers. Our textbook provided the following focus; it states; “This chapter focuses on precisely how the value a consumer obtains from a purchase or consumption act varies based on the context in which the act takes place. Situational influences are the team that captures these contextual effects…” (Babin/Harris, Page 227)

The consumer’s choice theory studies how consumers make decisions and how they respond to changes in the environment (Mankiw, 2015). In today’s society, there are many changes, and as the years go on and innovations come forth, people are bound to change the way they live their life. As firms produce new and improved products, consumers will continue to buy into them. With the change in economy, people are known to make decisions based on their budgets, their needs, and their wants (Mankiw, 2015). Consumers are supposed to make economically rational decisions, maximizing their pleasures, but consumers are not rational at all (Thompson, 2013).

Shopper Behavior is the investigation of people, gatherings, or associations and the techniques they use to choose, secure, and discard items, administrations, encounters, or thoughts to fulfill needs and the effects that these methods have on the customer and society. It mixes components from brain research, human science, social humanities, showcasing and money making concerns. It endeavors to comprehend the choice making methodologies of purchasers, both separately and in gatherings, for example, how feelings influence purchasing conduct. It thinks about qualities of individual buyers, for example, demographics and behavioral variables trying to comprehend individuals ' needs. It additionally tries to evaluate impacts on the buyer from gatherings, for example, family, companions, reference gatherings, and society by and large

Every decision a consumer makes, whether to purchase or not, will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums.

In these modern days, consumers are bombarded with brands and advertising from different companies and they have a lot more options when it comes to purchasing a product. They usually rely on both intrinsic and extrinsic cues to solve their problem regarding to the quality of products. Consumers have to make their purchasing decision under various uncertainties and circumstances regarding to the product itself and its attributes as Cox (1962, p. 413) stated that ‘consumer 's task in evaluating a product is to use cues from the array as the basis for making judgments about the product’.

I have been longing for one sunglass for a long time after I accidently stepped on my old one and broke it. Since summer is on the way, nice and sunny weather has always reminding me to think about consumption. Unfortunately, I am such a picky person that I determined to get the perfect fit only for my special. My criteria are primary focused on the quality, brand, and the style. Probably style can be considered as the most important one because I want everything I possessed to reflect my personal conception. Price is an important but not most significant element for me because I tend not to use budget to restrict my preference. Apparently, around Bellingham area, the only place I can think of

The cognitive paradigm represents the ‘problem-solving, rational consumer’ and, to a lesser degree, the emotional consumer. It describes the process of various steps leading to the culmination, i.e, making a purchase. Most consumer behaviour models are based around this premise (Nicosia, 1966; Engel et al, 1973).

Consumer choice refers to the decisions consumers make when considering the products and services they want to purchase. Presently, in this post-industrial society, many analysts believe that social strata in many parts of the world have led to the emergence of “consumer society” (Smart, B 2014). Reasons for this are because individuals are being portrayed as having a wide range of choice as they are being presented with a wide range of products and services.

Consumer behavior is interdisciplinary; that is, it is based on concepts and theories about people that have been developed by scientists in such diverse disciplines as psychology,

Consumer shopping preference and behavior have a huge effect on the marketing share and benefit. Studying their shopping orientation is helpful in understanding and targeting the costumer; it could be analyzed based on their reaction on certain brands or products. In the demographic information in all class levels of college students 77.8% are female, 22.2% are male. In addition, 63% said their parents paid for them. (Bahng, Kincade, & Yang, 2013). Buying a product of a certain brand is more than just buying a product; that product is a symbol of that brand assigning a different meaning of the product. A brand develops over time. When you buy a product the value of the brand is more than the product. It communicates with people non-verbally. People will receive that message clearly and understand your social status just based on the brand you choose to purchase. In total 320 respondents are participated with the age group of 15-40, which included 162 males and 158 females (Rajput, Kesharwani, &Khanna, 2012). With greater affluence, the children have more opinion about their appearance when it comes to shopping. They are making their own decisions by asking their parents to buy certain brands or specific products based on their self conception. A little over half of the participants are age from 30-34, about 46% were housewives, and more than 43% of the interviewees household income level was

Many acts of consumption are based not so much on needs, but on wants. Understanding the consumer’s behavior and needs are necessary for the

Studying the consumer buying behavior is a very complex process, as it involves not only the economic factors but also the emotional factors. However, marketers need to study the consumer behavior, as it helps them position their products better and develop effective marketing strategies. Consumer buying behavior is influenced by the culture and subculture. Habits, likes and dislikes of the people belonging to a particular culture or subculture can affect the marketing efforts of a firm largely. The social class to which the individual belongs tells about the type of products the individual prefers.