Executive Summary This E-Marketing Plan has been designed for K&K Recycling Services. K&K Recycling Services is a small company that has limited resources but realizes the potential and importance of having a sound E-Marketing strategy. Key issues facing the company involve its limited marketing efforts. K&K Recycling Services has a very limited marketing budget that is primarily used for direct sales. Lacking innovation and failure to adopt modern business models may very well hinder K&K Recycling Services’ profitability and growth. K&K Recycling Services, along with its top three competitors in the industry use basic E-Marketing strategies such as a company website and Search Engine Optimization via Google. While K&K …show more content…
Internal Analysis Current Marketing Practices K&K Recycling Services’ current marketing practices include the following: Product: K&K Recycling Services operates a large fleet of luggers, rolloffs and tractors along with hundreds of containers and trailers. Equipped with loaders, bailers, excavators and graders, K&K Recycling Services is able to efficiently process and sort materials in order to satisfy the desire of mills, foundries and smelters to obtain a high quality recycled product. Price: Price fluctuates depending on the client’s needs and the scope of the work. Place: The firm currently operates in the Ontario, Alberta, Saskatchewan and Eastern United States. Promotion: K&K Recycling Services’ marketing efforts entail face-to-face direct sales, which involve entertaining clients and prospects as well as sponsoring local sports teams and charities. The only other promotions that K&K offers consist of a $5/per Net Ton discount to the Steel Mills for paying their invoices within 15 days (Sweeney). Aside from this, they do not offer any other types of promotions on its products and services. E-marketing efforts Operating in a very traditional industry largely dependent on face-to-face
Recycling has been the environmental crusade to reducing the human footprint, with it’s spotlight shining down on in recent years. It was the noblest of causes, recycling being a great idea for the environment and society; but it is being handled poorly. Its modern descendant has turned into a corporate scheme with recycling becoming a business, instead of being about the environment because marketers are using environmentalism as a excuse for overconsumption, recycling products are only being recycled for profit, and cities & big business use inflated numbers to attain media attention. Let’s now take a look at the bread and butter of
There are three key issues that are present at SKS Manufacturing that need to be systematically tackled in order for stabilization of the business to occur and the long-term redesigning process to be effective. The key issues facing SKS Manufacturing are: (1) cash flow shortage (2) weak alignment and integration within the value chain and (3)
Marketing on the web includes more than just displaying your services and locations and providing hours and contact information. Kudler’s current site is more of a placeholder on the web than an advert for their services. The current marketing strategy consists of a few sections describing some of the focus that Kudler has towards specialty and premium products. The method of collecting
Kroger has a special personalization with their customers which is a key to the competitive advantage for Kroger.
Recycling is the process in which materials, that are no longer needed, are remanufactured making new products in order to prevent wastage of useful material and also to reduce pollution, landfill, greenhouse gases and energy usage.
Kroger has done a good job of getting all internal departments on board in regards to streamlining its supply chain processes and identifying areas where waste can be cut to
Recycler.com is your community marketplace. It's goal is to be the best and most trusted local marketplace on the web.
The scope of the K-Mart IT project includes its sales, marketing analysis, supply chain management, and logistics management system.
Kimberly-Clark has businesses in Latin America, Europe, Middle East, Africa, and Asia that gives back into the community by becoming involved with several non-profit groups like the boys & girls club, UNICEF, diapers for moms. KC does business with companies like Wal-Mart who also invest into the communities and organizations that contributes to society.
When Apple CEO Steve Jobs took the stage to deliver a candid commencement speech at Stanford this past June, a plane flew over the stadium with a banner that read: "Steve -- don't be a mini player -- recycle all e-waste."
Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes
KKD’s activity ratios were also lower than most of the other competitors. Receivables turnover dropped in 2004 due to the increase in accounts receivables and slowing sales. Asset turnover dropped by about .25 a year from 2000 to 2004, and this shows that their assets were increasing too much in respect to their sales.
One thing Krispy Kreme needs to work on is diversifying their product. Competitors, such as Dunkin' Donuts', offer bagels, low-fat products, premium coffees, and newly cinnamon sticks. They offer these products to go with the changing times of the market. They remain to be the top competitor in the market because they are constantly changing their product line to suit their customers.
Issues: our main issue is competition and this is why we should increase our marketing strategies to keep our brand image and to drive away
According to Pawar and Driva (2000), not every firm is ready to embrace e-commerce as it could lead to serious security, legal and financial problems. Back in early 2000s those hurdles of e-commerce limited the confidence of companies in terms of Internet-based business integration (Prasad et al., 2000). The research by Quayle (2002) revealed that small and medium enterprises (SMEs) in the UK would generally focus on waste management rather than adopting e-commerce. Moreover, some critics even predicted an imminent collapse of e-commerce (Wallace, 2000). Surprisingly for the oppositionists, wide use of e-business initiatives has proved its impact on waste management with the adaption of electronic data interchange, electronic catalogue ordering, e-mail, mobile telephone, direct link-ups with suppliers According to the research in the lean manufacturing conducted by Toyota Production System, companies encounter 7 types of waste in their operations: overproduction, defects, over-processing, inventory, transportation, waiting, motion (El-Namrouty et al., 2013). Different business model of ecommerce companies as opposed to brick-and-motors` enables reduction or elimination of some of those types of waste (reduced paper transactions, shorter order cycle time and the subsequent inventory reduction). The changes result in speedy transmission of information, enhanced supplier/buyer partnership through web communication networks (Gulledge et al., 1998) and cost savings. Moreover, if