Anastique Analysis Of A Critique Of Durex XXL Condoms

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Kilbourne’s support for her argument relies on the Appeal to Authority she makes, citing specific ads of big time companies and businesses to demonstrate how these ads are encouraging sexual aggression and violence. She alleges that ads affect us on an unconscious level stating we’ve become immune to the fact that these ads affect us (417). At the same time, she declares ads are pornographic, since they encourage rape and sexual assault. Kilbourne maintains that all women are vulnerable because “in our culture there is widespread objectification of women’s bodies, glorification of disconnection, violence of women, and blaming of the victim” (433). It all refers back to Kilbourne’s main claim that ads depict individuals as things which encourages sexual hostility.

People are so used to seeing ads that they have become immune to them, so advertisers blatantly use sex to sell their products. Most people, immune to ads, won’t even think about the deeper meaning behind an ad. They will notice the product, but because the product is in a sexual situation, they will associate that featured product with sex. The problem with this advertising is that it, more often than not, uses women in compromising situations where the man has power over the woman. Some of these ads she presents as evidence are extremely violent and aggressive. One ad she mentions is three guys blatantly attacking a woman and it’s advertising women’s jeans. I agree with Kilbourne when she states, “Male violence is subtly encouraged by ads that

In the article “Two Ways a Women Can Get Hurt,” by Jean Kilbourne she writes about how women in our society are depicted as a sex other than a human. According to Jean, it’s the fact of showing women as objects in the media, which generates most of the violence or mistreatment women experience in our current society. Kilbourne later mentions recognizes that the role given to men and women in advertisement is such a representation of what is a norm “the popular culture idealizes a template for relationships between men and women that is a recipe for disaster: a template that view sex as more important than anything else, that ridicules men who are in control of their women”. Proving that Jean believes that if women are abused today, its only

Dominance over woman is also a huge role in violence in advertisements. The dominance over women is brutally shown in this advertising of the women in the diagramed picture. In a society in which violence against women is normalized, this ad is accepted and considered. This means that it has become a normalcy to see a women naked in an advertisement. In places where this ad is shown, millions of women and girls are raped, beaten, and trafficked

When we think of men in society, we think of someone strong and dominant. We think of the gender that is in charge. But what do we think of when we think of women? Do we see them the same way? Usually that’s not the case. When we think of women in society, we think of someone who does what they’re told without question. Maybe we think of the celebrities that advertise our favorite products. But, nobody every really looks deeper into the way women are viewed in society. However, Jean Kilbourne does. In her article entitled “Two Ways A Woman Can Get Hurt: Advertising and Violence” she dives into how women are really viewed and what seems to be the “cultural norm”. In society, women are viewed as objects or as property. So in turn, men think

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

In Jean Kilbourne’s article “Two Ways a Woman Can Get Hurt”: Advertising and Violence, Kilbourne first states that she believes that advertising companies dehumanize and objectify humans, (i.e. woman) through sex, power, violence, and nudity. Throughout Kilbourne’s article she specifies/elaborates her assumptions with facts, pictures, stories, and even our everyday-to-day experiences in our communities. At the beginning of Jean Kilbourne’s article, she claims that woman tend to be more dehumanized or seen as objects based on the ads that certain advertising companies share with our communities. For example, Kilbourne briefly discusses that appealing ads tend to have woman in either poses/postures that are sex related, include pornography, or

We've all seen and read many advertisements and we usually find them appealing and very persuasive. However the question is, what are they really advertising? Women are usually used for many different advertisements, not only are they used for women's clothing but also for other materials and objects. These are the ads that we look at each and every day. In, “Killing Us Softly” by Jean Kilbourne, she introduces her problem with how women are being used to advertise products. She shows us ads that she has seen where women are being used to advertise a company’s product. While our women are being used, dehumanized, and sexualized in our society, we’re going on with our life like it’s normal.

Males try and prove that their superior to women through their physical strength. This superior acts have the purpose to scare women to not retaliate back from the society that tried to rule men over women. Men are usually violent and demonstrate it through their physical strength. In an ad used in Jean Kilbourne’s essay we’re able to see how our society allows violence to be portrayed through advertisements. She describes it as, “Wear it out and make scream,” Says a jean ad portraying man sliding hands under a womens transparent blouse.” She explain this ad by stating, “This could be a seduction, but it could easily be an attack. Although the ad ran in the Czech version of Elle portraying three man attacking a women seems unambiguous, the terrifying image is being used to sell jean to women” (Kilbourne 496). Both ads illustrate the type of society we live in. A society that shames women and overpowers them by men. In the world women are beaten and mistreated because of the numbness our society has when it comes down to gender inequality. However, women still find it within them to push through this society and don’t allow humans to walk over them. An example of this toughness is when a male and female have a child. In cases some inconsiderate males choose to abandon their family because they're too scared of what’s to come from having a baby. Yet, mothers stay without thinking

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

It is also noticeable, that in a lot of ads women appear dominant and aggressive. They make the first move and men apparently play victims, or a "sex object", as Kilbourne noticed. Advertisements for the body spray for men, Tag, say, "WARNING, the makers of Tag Body Spray will not be held liable should your attraction to your Tag – wearing boyfriend cause you to engage in behavior that grandma may consider ‘unladylike'"; the picture is as impressive as the warning. The first thought that popped in my mind was "would only the grandma consider such behavior unladylike?" I do not think so. The second one was about the actual capability of a man to attract a woman. The real picture occurs if we reverse the subject and the object. Imagine a man on top of a woman, as it is shown in the ad, the result will be terrifying – it would look like a rape. Kilbourne says, "Although these ads are often funny, it is never a good thing for human to be objectified. However, there is a world difference between the objectification of men and that of women. The most important difference is that there is no danger for most men, whereas objectified women are always at risk," pointing out a very interesting fact: nobody would take seriously an ad where a woman abuses a man., but if reversed, it would be very realistic and true (464). Men are never concerned about daily protection,

The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most