Anchor Point Executive Summary

Style industry is for the most part a configuration-overwhelmed industry yet the most fruitful brands are additionally socially mindful and fit for actualizing advertising methodologies which speak to the brand as well as cross the patterns and investment of the intended interest group.

A common thread that emerged from the interviews was the autonomy graphic designers had in their creations. Both the artists and their superiors acknowledged the trust that the artists command in the creation and implementation of advertisements. In other words, those who were entrusted with designing ads were able to do so without much oversight. The reason for this seemed to be that those who were supposed to oversee the projects, those were had the opportunity or ability to veto an advertisement did not do so. It became apparent in the course of this study that those who were supposed to supervise the creation of advertisements held the creative artists in high esteem. As such, they relied on the judgment of said artists. The research participants

To communicate the desired image to the target markets and potential customers, various promotional campaigns will be employed as discussed in table 5

A. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” (Wilson and Ogden, 2015)

Small Business and Retail Management Store Branding 2012-2013 Mr. Jos Schils Mr. Ralph Ferwerda Mr. Marten Jan Feenstra Mr. Joe Murphy

Firstly, Nurun’s edge would be its positioning as a design thinking firm that develops initiatives with end users in mind. In the increasingly complex world, clients have complex problems as well. Joanne Theseira mentioned that problems brands face today are “increasingly beyond the ability of communications [traditional agencies] to solve”. Nurun then enters the playing field not as a typical advertising agency but as a digital consultancy to provide personalised and innovative solutions to the problems faced. The goal is for the clients to sell the experience and not the general product or

Billboards, commercials, ads, and even certain products all serve as scapegoats for one of the world’s top growing occupations, Graphic design. Collectively graphic design is the creation of art, with the goal of making an impact on someone in some way. Whether it’s an ad or purely just art, the goal is to appeal to the senses and emotions. An easier way of saying it is creatively creating ways to obtain others interests. Graphic designers have the responsibility of being creative, trying new things, and thinking outside of the box. Although being completely original isn’t necessary either. One must learn how to ‘steal like an artist’. Perhaps the most daunting part of being a graphic designer is getting in the correct place of mind to

Scott Jarvie is a British 3D Designer Consultant who was born in 1983 in Glasgow (). He graduated with a First Class Honours degree in Product Design from Nepier University’s School of Design and Media Arts. After graduating, he won Zaha Hadid’s Curator’s Choice at Salone Satellite exhibition. In 2006 (), Jarvie established his company which specialising in product, furniture and large scale design projects. He worked with many clients, company and engineer such as ‘Nesta’, ‘Lakeland’(), and it roughly takes 17 months to design and product small project and 2-3 years for big projects (). The ways that he advertised this products are showing them in fairs, exhibitions and talks (). In his company he reasonable in the creative studio which involved start of the design processes in the way that details and developments.()

“Over the last fifteen years or so there has been a steadily increasing desire for design to prove its commercial value, to demonstrate to clients that their investment is tangibly worth it.” Design Council 2010

There has been debates on the meaning of corporate identity, to name a few, seven schools of thought on corporate identity (Balmer, 1995), three perspectives on the meaning of corporate identity (van Riel & Balmer, 1997) and so on. Although there is difference, those meanings on corporate identity share some similarities, namely visual elements, behaviors and communications. In van Riel and Balmer’s (1997) graphic design paradigm, visuals are used to convey messages about the corporate mission, vision, philosophy and so on to various stakeholders. Visuals can be the corporate logo, its font types, its slogans, etc. which will be diffused in print ads, video ads, brochures, presentations, annual reports… As mentioned earlier, symbolism has a semantic interpretation—symbols/signifiers and their signified. Here, symbols are used interchangeably with logo or the brand name. The symbols serve as a representation of the brand and the design of symbols is infused with brand identity and symbolic meanings of the brand. Given that customers make their purchase decision without actually receiving any tangible service in service brands, symbols are often used as surrogate “evaluation variables” (Hansen, 1972).

Since the beginning of my senior year of high school, I received the amazing opportunity to belong to a community of interior and event designers at Suzanne Nichols Design Group. The showroom is located in Orlando, so whenever I visit or am home for break I continuously work with the company in the community. The experience helps me to understand the many different genres that are utilized within the community. They help us to communicate with each other, the clients, and the business as a whole. We often take on many beautiful designer homes and design many special events such as weddings, office banquets, birthday parties, and anniversary parties. Many of the genres we utilize included meeting agendas, proposals, floor plans, invoices, sample design boards, and also event promotional flyers. A collaboration of the different genres come together to make the work more organized, less stressful and even exciting.

" Identify what you think is a successful 'brand '. This may be a multi national corporation, a celebrity, a charity, a social movement, a subculture, or any other well-known entity. How does this brand effectively use graphic design content (perhaps across a variety of media) to construct and maintain their identity and

The project was aimed at developing visual identity package for O2Gen Solutions. A visual identity forms part of branding which is very important for the company to compete. O2Gen Solutions is an IT company which operates in the MENA region for its business. The company works as a partner for Microsoft and provides services for Microsoft’s enterprise resource systems to companies. The region is greatly influenced by the marketing campaigns and promotional offers. Also it was notified that the market was prone to new entrants as well as a cut throat competition from existing rival partner source members. Above reasons show the need for a very attractive face of the company.

The company provides a design service in almost every type of graphic design. For example, corporate identity design, poster design, packaging design, exhibition design, concert design and other types of graphic design. Staff are divided into three sections by types of graphic: Firstly, the 2D section which works in a field of flat graphic and illustration such as logo design, packaging design or

Today the presence of an association relies on upon its capacity to comprehend the clients and creating and conveying items or administrations as indicated by those requirements. This anticipate indented to discover the brand promoting in design appreal