Andrew Carnegie and John D. Rockefeller Essay

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Andrew Carnegie and John D. Rockefeller; Captains of industry, or robber barons?

True, Andrew Carnegie and John D Rockefeller may have been the most influential businessmen of the 19th century, but was the way they conducted business proper? To fully answer this question, we must look at the following: First understand how Andrew Carnegie and John D. Rockefeller changed the market of their industries. Second, look at the similarities and differences in how both men achieved domination. Third and lastly, Look at how both men treated their workers and customers in order achieve the most possible profit for their company.

Let us first look at Mr. Andrew Carnegie. Carnegie was a mogul in the steel industry. Carnegie
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Although Carnegie liked to be the tough businessman, he was not a monopolist and did not like monopolists. On the other side of the pool, Rockefeller was dominating the oil industry with no mercy. He believed in primitive savagery in the world of business, where only the fittest survived. He helped coin the term ‘ruin or rule.’ Rockefeller had a great belief in ruthless business, yet Carnegie did not. But in the end both had the most successful companies in their industries.

Although their industries were booming, customers and workers felt the cruel and harsh treatment the two leaders had to offer. Rockefeller treated his customers as Carnegie treated his workers, cruel and harsh. Rockefeller wanted desprately for every company to buy his product. He would use ruthless tactics such as start his own chain of grocery stores to put local merchants out of business if they did not buy from his standard oil company. Carnegie dealt with his customers better than Rockefeller did but Carnegie dealt with his own workers like ants on an ant farm. Carnegie treated his workers as nothing; he gave them nothing but a cold lack of diplomacy and consideration. Carnegie encouraged rivalry amongst his workers for he thought it helped turn a better profit. These rivalries became so important to the workers that many involved would not speak to each other for years. Although both Carnegie and Rockefeller used tactics that may have
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