Andy Warhol : Mass Media And Mechanism

Warhol wanted to capture the moments of protesters being attacked by police force to draw the issue to the public’s attention. He wanted his art piece to preserve a portion of these black protesters lives; what exactly they went through to receive the equality they now have today.

When we eat a slice of pizza we tend to wash it down with a bottle of Coke when we 're feeling sick we tend to have some Campbell 's chicken noodle soup when we think of rock 'n ' roll the name Elvis Presley comes to mind and for America 's sweetheart and movie actress there is none other than Marilyn Monroe. These for iconic objects and figures all have one thing in common they have stood the test of time and continue to be a part of American culture. Today I 'm going to talk about one man who took these ideas and started a new movement in the early 1960s it movement coined pop art where everyday recognizable images that have stood the test of time and continue to influence and be a part of American culture. This man goes by the name of Andy Warhol.

Pop art got its name from Lawrence Alloway, who was a British art critic in 1950’s. The name “Pop Art” reflected on the “familiar imagery of the contemporary urban environment” (kleiner, 981). This art form was popular for its bold and simple looks plus its bright and vibrant colors. An example of this type of art is the oil painting done by Andy Warhol, “Marilyn Diptych” (Warhol, Marilyn Diptych) in 1962. The Pop art movement became known in the mid-1950 and continued as main type of art form until the late 1960’s. The Pop art movement, was a movement where medium played a huge part in the society, with it reflecting on advertisements, comic strips and even celebrities, like Marilyn. This movement also has a large

Pop Art emerged in Britain in the late 50’s and the United States in the early 60’s.(Mamiya 1992) Pop Art is generally known today as a representation of celebrating popular culture and consumerism, however it’s background and origins are far more broad and extensive. There are many factors and influences that lead to the creation of the Pop Art movement such as adjusting to life after World War II, new technological advances that lead to mass cooperate growth, the evolution of Abstract Expressionism and also social issues in the media such as feminism. (Smith 2001; Mamiya 1992) Many of these factors overlap and act as a catalyst in the creation of Neodadaism and eventually Pop Art. (Livingstone 1992) Pop Art does not have a soul distinct style nor just one major influence and this can be proven by looking at key artists of the movement such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg and James Rosenquist as well as female Pop artists such as Martha Rosler. (Brauer, Edwards, Finch & Hopps 2001) Exploring these artists and the major influences of their work will break down Pop Art and establish the movement’s purpose as well as its evolution.

The term ``Pop Art'' was first used by the English critic Lawrence Alloway in a 1958 issue of Architectural Digest to describe those paintings that celebrate post-war consumerism, defy the psychology of Abstract Expressionism, and worship the god of materialism. The most famous of the Pop artists, the cult figure Andy Warhol, recreated quasi-photographic paintings of people or everyday objects.

When studying artists, styles of art and their respective time period, it is always important to find a few key artists that were responsible for the rise of new art trends. Traditionally, art has often a reflection of the most important elements within its respective time period, such as wars, religions, royalty, culture and expression. This is why the study of art history is needs to look deeper than simply understanding how certain artworks were created. Among the various artists studied in the course, Andy Warhol is definitely one of the most influential. Far ahead of his time in thinking and talented in several media forms, Warhol was a product of his time and defined his era with the use of his artwork, giving rise to other artists within the same time period. This paper will argue that Warhol was not only an influence to modern art, he defined the concept of "pop art", which combined consumerism and pop culture, creating works that questioned the norm of society at the time, while providing a strong influence to future artists. Warhol was hugely successful in his artistic efforts and several of his staple works will be discussed in regards to its significance and representation of its respective period of time, as well as Warhol’s influence on the history of art.

The sixties were a time of social and political change in America, and the art world was not left untouched. Early in the decade a new movement focused on popular culture and national icons began to develop. It was aptly named Pop art. "Many critics were alarmed by Pop, uncertain whether it was embracing or parodying popular culture and fearful that it threatened the survival of both modernist art and high culture..." (Stokstad 1101) Pop artists were not the first to make cultural statements with their work, however controversial art always draws criticism and attention. One of the most well known artists of the Pop movement was Andy Warhol, a young commerial illustrator from manhattan. Warhol's use of popular icons and brands as the focus

In Andy Warhol’s time he was seen as very commercial and not truly a defined artist. Warhol was very popular to average society but never quite Throughout his whole life he has had struggles with Sydenham’s chorea, terrible shyness, and lastly making artwork acceptable to other artists. And as we get farther from his time we see how much value and meaning there was in his work.

One of the most significant decades in 20th-century art, the 1960s saw the rise of Pop Art, Op Art, Minimalism, Conceptual Art, Performance Art, and Feminist Art, among countless other styles and movements. Artists began to notice that American culture was filled with commercial images: on television and billboards, and in magazines and newspapers, commercial art was used to sell everything from dish scrubbers to soup cans to cars to movie stars and their movies. Pop artists used commercial art techniques to create new artistic forms.

What Warhol expressed in these works was not only a reflection of over exposure as a modem to apathy, he also made collective commentary on how society over-looks and dissociates with death. Observing these

One of his jobs was to design the weather map for NBC’s morning news. In 1952 Warhol held his first exhibit, it was not a financial success, but it enhanced Warhol’s reputation as a commercial artist. But his spare time was now taken up with pop art, inspired by Jasper Johns and Robert Rauschenberg, two young pop artist, Warhol had come across in 1958. He began to paint, draw and print everyday objects such as, dollar bills, soup cans, postage stamps, comic strips, and soda bottles. According to Warhol, these were some of the consumer products “on which America is built.”

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

Pop Art was a 20th century art movement that utilized the imagery and techniques of consumerism and popular culture as well as mass media and advertising

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

Pop art is an art development that emerged in the mid-1950s in Britain and in the late 1960s in the United States, which was inspired by consumerism and communal culture. (Raimes, Renow,2007)