Anheuser-Busch Inbev Analysis

It is this that has sparked China’s vulnerability to external shocks. In 2011, China’s exports amassed almost $2 trillion, however in Feb 2012, China recorded a $31.5 billion trade deficit as a result of the European sovereign debt crisis in which China’s main trading partners plunged into recession. China’s severe BOGS decrease is an attempt to control growth and a sustained level of 7.5%. Investment policies are also critical for China to achieve economic growth and development. Foreign Direct Investment (FDI) in China is being sought primarily in the redesign of State Owned Enterprises (SOE’s) and in the development of interior provinces. Between 75-80% of World Bank loans to China in 2008 were directed to the central and western regions, the most economically disadvantaged. This promotes increased wealth within China, leading to higher levels of development due to a more positive Human Development Index (HDI), which currently sits at 0.687, up from 0.677 in 2010. Thus, trade and investment are critical factors in ensuring that China’s growth remains sustained at 7.5% whilst still encouraging increases in development.

As well as the direct impact on employment and wider economic benefits of FDI as follows:

Smaller independent brewers and regional breweries may face increasing competition from multinational giants as the international beer business continues to grow. The four largest brewers, (See Exhibit 1) produce roughly half the world's volume. The appeal of growing markets could also create opportunities for joint venture partnerships or acquisitions in those regions. Anheuser-Busch InBev boosted its market share in Mexico by acquiring Grupo Modelo in 2013, while SABMiller expanded its presence in Asia and Australia through its 2011 purchase of Foster's.

The two organizations I selected are the Boston Beer Company, which produces the craft beer Samuel Adams and the communication accessory company Plantronics, best known for their Bluetooth devices. Both businesses are successful in providing quality products to their customers all over the world.

China is still the largest and fastest growing place amount the emerging markets today. As reported by the National Bureau of Statistics of China, foreign Direct Investment in China increased to 711.40 USD Hundred Million in July of 2014 from 633.30 USD Hundred Million in June of 2014. Foreign Direct Investment in China averaged 375.89 USD Hundred Million from 1997 until 2014, reaching an all time high of 1175.86 USD Hundred Million in December of 2013 and a record low of 18.32 USD Hundred Million in January of 2000 (“China Foreign Direct Investment”).

In the summer of 2008, InBev NV, a Belgian-based brewing company formed from the merger of InterBrew and AmBev, offered a bid of $46.6 billion to acquire Anheuser-Busch Co to create the world’s largest brewing company at $65 a share. The initial offer was subsequently declined in part because the company felt the offer undervalued the company greatly. InBev later increased their offer to $70 a share and in Mid-July, Anheuser-Busch accepted the offer making the total cost of the deal $54.8 billion dollars. The issue then becomes whether the offer of $70 is justifiable to InBev’s shareholders. The merger brings about two different management styles. The culture at InBev focused on extreme cost-cutting measures and profitable incentive-based compensation programs. However, Anheuser-Busch’s culture differed in that they prided itself on philanthropy, diversity, and community involvement. In addition, this company possessed many luxurious offices and corporate fleet of aircrafts. Furthermore, they invested heavily in advertising, derived most of their profits in the United States, and possessed a lackluster international expansion plan. Issues the financial managers face will be differing business philosophies in regards to marketing (“Grow/Defend/Maintain/Cash” matrix approach vs the large marketing budget of Anheuser-Busch), culture (cost cutting measures vs company perks), and the future of the twelve

China’s recent rapid economic growth has astounded countries around the world, including the U.S. Domestic policies that improved incentives for economic competitiveness were one of the main reasons that China was so successful in increasing its Gross Domestic Product (GDP). “The combination of Chinese land and labor with the capital and expertise of Taiwan and Hong Kong industrialists provided a particularly important boost to exports and employment during the first decade of reform.” China attracted investments from multi-national corporations, which further contributed to China’s revival as a great trading nation.

Foreign direct investment by multinational corporations is the action of obtaining controlling equity share of a firm in a foreign country. There has been many discussions about the role of FDI in affecting a country’s unemployment rate and economic growth. Of which many believed

FDI allows the home country to invest into the host country to produce, advertise, and distribute products, in order to upsurge their market share and provides a long-term investment and enhancement. (Moosa, 2002)

I found this article "Foreign direct investment: Companies rush in with the cash" on the financial times website (www.FT.com) published December 11, 2002 written by John Thornhill. The reason for choosing this article is my personal interest in the Chinese economy and its attractiveness to the foreign investors. Apart from the foreign direct investment this topic has also helped me in understanding the impact of Chinese economy on the global market.

Zhang portrays that the export levels in China rose as a result of the expansion of multinational corporations. This suggests that as exports are a component of aggregate demand as exports rise aggregate demand rises meaning China 's economy is growing in theory. This is supported by Sun (2002) by showing the macroeconomic impacts that FDI induces. He recognises that FDI influences trade flow as he sees that China 's total trade volume relative to GDP rose from 15.2 percent in 1980 to 26.8 percent in 1995. The more coastal you go the more influential the foreign direct investment contribution becomes.. Sun concludes that FDI is a form of trade creating in China. Chen (1999) ran cross-sectional regressions on 29 provinces in different years and confirmed that FDI does positively impact upon both promoting China 's host province total trade flows with the rest of the world and on increasing bilateral trade flows between China and its trade partners. The journal raises the idea of FDI and technological advancement promoting economic growth to be inconclusive. Naughton (1996) highlights a number of factors that limited the impact of FDI on China 's domestic economy. He states that the FDI was distributed provincially especially in Guandong who prosper from investment coming in from Hong Kong. Secondly, up to 1991 most of the output of FIEs was exported meaning that the foreign firms that were present gave no significance; foreign investment also never went above one

We have looked at FDI as the first major in our paper because FDI inflows point to a lot of factors that are right (or wrong) with the economy. In our opinion China remains an attractive FDI destination based purely on the fact that the extent of development possible is still large and the development thus far has been highly skewed, both in terms of demography and geography. Thus China’s capacity to absorb funds remains as high as ever, despite questions being raised about the undervalued currency.

They FDI also increase the amount of investment and consumption goods within a country. This sets the pace for development since most of these goods that multinational corporations produce are usually for export purposes. Increased export performance also helps in mobilization of the labor and accumulation of capital within the host country4. This greatly improves the trading position of the country in question by improving its Balance of Trade statement. Increased exports not only increase the productivity of a country but also provide a country with foreign exchange which in turn increases imported capital to assist in the development of a country4.

Growth in exports and Foreign Direct Investment (FDI) was extremely important to China’s economic success. During Mao’s last years in power, China was inaccessible to the outside world and this was costing the country growth-wise. Other countries such as Japan and Hong Kong were experiencing rapid growth from exports as shown in Exhibit 6, and China wanted to follow in their footsteps. The country has hard-working and educated people who could help make this a reality and Deng knew this was the next step in helping the country to be among the most advanced and most improved4. The United States has always been a wise contender and is always looking for ways to better its

In recent years, the investment scales of foreign business are increasing stably. In 2001, the foreign direct investment was 46.8 billion dollars. In 2005, it has arrived at 85.5 billion dollars. At the same time, the form and field has changed diversification. With the China economy high speed developing and enlarging the industry field, the foreign investment will related to communication equipment, computer, bank service, insurance service, etc. so it will also increase for a long time.