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Anheuser-Busch Inbev Merger Essay

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Real-Time Case 4: Anheuser-Busch InBev
The merger of global brewing giant InBev with Anheuser-Busch created an even more dominant global brewer, Anheuser-Busch InBev. Since the merger in 2008 there were a variety of notable pros and cons I plan to share with you today. First and foremost, the merger of InBev with Anheuser-Busch created the world’s largest brewer with leading abilities to distribute all across the globe. In addition, this merger increased sales, stock prices skyrocketed, and earnings and profit margins rose steadily. Although the merger brought some great advantages to the table for Anheauser-Busch InBev, there were also a few recognizable cons. One of the most recognizable cons when evaluating the merger was the drastic changes in the corporate culture. “The corporate culture of the old A-B — tradition-bound, perfectionist, focused more on …show more content…

The first reason being Anheuser-Busch InBev is a well know brand and offers a strong product mix. In fact, one of their well-known brands, Budweiser, is a best-selling beer in the U.S. Secondly, the company has established and implemented effective marketing strategies for many years, which can be used to their advantage. From billboards to television commercials Anheuser-Busch InBev is marketed to consumers all over the world. Third, Anheuser-Busch InBev has an international presence and is continually growing in new locations across the globe. Supporting my thoughts, founder of Hackney Brewery Jon Swain shares, “keeping it small is the name of the game” (Swain, 2015, Brewery Battle: AB InBev and the craft beer challenge); “I can’t imagine we’re having a big effect on them [the big brewers], ‘we are tiny—what’s big growth for us is not a lot for them” (Swain, 2015, Brewery Battle: AB InBev and the craft beer

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