Animal Rights Activists And Campaigns: PETA

In this documentary, Kip Andersen ventures out to research the sustainability of a meat and dairy industry. As he uncovers the most destructive industry facing the planet today, he also investigates why the world's leading environmental organizations are too afraid to talk about it. This documentary reveals the negative environmental impact large-scale factory farming has on our planet, and offers a path to global sustainability for a growing population. While touching on pathos by discussing the treatment of animals, Andersen focuses on the logos aspect. By utilizing facts and statistics, all of which are backed by credible research, this leads viewers to not only question whether taste and convenience is worth the the mistreatment these animals

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA (People for the Ethical Treatment of Animals) is an American organization for animal rights. It gives voice against four major issues regarding treatment of animals such as fur farming, using animals for entertainment, factory farming, and animal testing. PETA also fights against eating animals, killing of animals, keeping chained dogs, bullfighting, and cock fighting. Even though the organization intention is good to save the life of the animal, PETA is often considered as unrealistic and extremist. PETA states that creating the institution of breeding, as “pets” are selfish. According to Newkirk who led PETA, the word “friends” should replace the term “pets.” On the contrary, there are people who are not ready to accept the several arguments of the PETA organization, as they are not suitable for the day-to-day human life. Nearly 75 percent of the human prefer to have non-vegetarian food items, have pet animals, and interest in animal entertainments. People against PETA have an argument that the consumption of grain for animals is greater than for humans. PETA can fight against the act of torturing animals, but should not stop animals being used for food as they are also considered as food as animal helpful for human lives. It does not mean that ever one can kill or torture animals unintentionally, but it is to mean that PETA’s campaigns against animals being used for food, for researches, and for entertainment is wrong and they should be liberal in some

To improve their articles support, the writers for Vegan Outreach should rely mainly on logos to back up their claim that animal consumption is morally wrong and that they should switch to a less cruel alternatives to source food. Although the authors do originally provide evidence throughout the text, their argument is poorly constructed. For example, in one case Vegan Outreach used a statistic without indicating from where they attained the statistic “...[b]y avoiding the meat of chickens, turkeys, and pigs, you can prevent the suffering of more than two thousand of these animals during your lifetime!” (11). The initial issue with Vegan Outreach’s document is that it fails to reference their work, the second issue is that it does little to reference the sample statistics of other animals, which makes their application of logos unreliable. In addition, this example statistic is not their

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

The succeeding document is a proposal for a study based on the ethical treatment of animals in American slaughterhouses. The purpose of the following report is to see if it is feasible for major American supermarkets, such as King Soopers, to implement a strict selling of ethically raised animal products in their stores.

Peta created an ad that would help the cause of overwieght children. In the ad it tells us that "Peta presents an image of child obesity that might want to make the viewer grab the burger from the child before she gets is in her mouth!",this here is letting us know that Peta is trying new ideas that would make people think about child obesity and how to prevent it from

Over the course of two years, over 9,500 animal welfare cases were detected in slaughterhouses in the UK. A little less than half were category 4, meaning that animals suffered avoidable pain, distress or suffering. Many of these issues ended up with animals accidentally being beaten, crushed, frozen, or boiled to death (“Slaughterhouses’ 4,000 cases”). The laws about animal cruelty in the UK are very similar to those of the US, meaning situations like these can occur in America as well, without the citizens’ knowledge. The painful slaughter techniques used against sometimes contaminated animals in addition to the ineffective regulations set up against them have become a deplorable problem, especially since a fair amount of the population is

A growing number of people are concerned with the rights of livestock. Some are demanding basic human rights for these animals because animal abuse laws do not apply to them. The meat industry is a multi-billion dollar industry which tries to maximize profits at the expense of the animals which can ultimately affect humans as well. Organizations and people are trying to expose the meat industry with academic journals, ads, and documentaries. Not only are organizations and individuals targeting the industry, but they are also targeting the heartstrings and ethics of the audience. Ava Park wrote an academic journal, “The Dark Side of White Meat,” which takes an academic approach when analyzing the treatment of animals in the meat industry. PETA

After spending a good amount of time on the People for the Ethical Treatment of Animals’ (PETA) website, I had to simply lie down in my easy chair and take some deep breaths due to the anger that was raging inside me. Being around animal agriculture for a good majority of my life, defending it has become something that has really struck my interest lately. PETA is a pretty well-known name, not only around the agriculture world, but the United States in general. This organizations sole purpose is to give agriculture and agriculturalists a bad name, and let me tell you, they are succeeding. They are starting this new campaign that has to do with keeping meat off of your plate. This is something that really infuriated me, because they are making videos to support this idea, without getting all of the cold, hard facts.

While making an emergency correspondence arrange, the group should likewise make a rule for how the representatives of the organization must interface with outer partners. One wrong word can extremely hurt the organization and henceforth all workers must be advised on how they ought to associate. Leaders of the organization ought to additionally be prepared as official representative who will be the ones communicating with the media straightforwardly.

This is a new method of mediated discourse where PETA makes their message

Petco is a retail giant with 1,400 stores across the country that sell pet supplies, pet merchandise, reptiles, mammals and other pets and pet related inventory. In the month of January 2016, graphic news articles and videos were headlined on global television and shared across social media websites scrutinizing Petco for purchasing their animals from an unethical dealer. Videos and images of animals being mistreated and frozen alive grabbed attention of stakeholders and investors around the globe. This paper will focus on a number of issues including ethical management, crisis management steps, issues management process, effects of being socially responsible and how to implement an effective strategy to resolve crisis and prevent future occurrences. This paper will address Petco’s approach to crisis management and how the organization handled a reputational crisis. Ill-advisedly, this incident is the fourth occurrence that an animal dealer employed for the organization has been caught using malpractices related to animal abuse. In today’s society, few events go unnoticed to the public, which is why an animal rights activist group was fast acting to expose the organization and gain stakeholder support in a short time frame due to protracted history of offences.

2. What are the relevant motivations/interests/concerns in your audience that can induce them to take this action? Identify at least three.