Animal Shelter Advertisement Analysis

To begin with, persuasive appeal strategies are quite effective for mothers wanting First of all, through the persuasive appeals, the advertisement shows the new mothers the importance of giving their child a companion that will grow old with them. Second, through the language and sound, the company targets their audiences on an emotional level by letting them know that they are devoted to their customers. Finally, in the appeal strategies, being youthful is one of the many ways that IAMS gets their customers to buy their products especially with this specific target audience. This advertisement has done a fantastic job of targeting their audience and persuading them into not only buying their product once, but buying it for their dog’s

This short yet powerful commercial video is released by ASPCA in 2007 to raise the awareness of animal abuse in the US. The commercial starts with a series of small clips of wounded and dirty animals in cages and boxes, some with visible scars in their eyes. While these clips are played, Sara McLachlan’s song “Arms of an Angel” is playing solemnly in the background. The commercial is aimed to persuade its audience to join and make donations to ASPCA for saving animals that are abandoned and abused by humans.

A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his

This commercial tells us a remarkable story of love/bond between Labrador retriever puppy and a Clydesdale horse. First there were the majestic beautiful horses on a horse ranch, and then there was this adorable playful Labrador retriever puppy on a puppy adoption center, who daily escaped and made his way to the horse ranch to play and be friends with his favorite famous Budweiser Clydesdale horse. The horse trainer/caretaker religious picks up the puppy and hands him or

Charleston Animal Society is involved with non-profit organizations that are working to make our world a better place. Whether it is working with children, the elderly, hurting bodies, hurting souls, or the environment, non-profit volunteers, workers, and organizations fight for justice, equality, and hope. In this case Charleston Animal Society works to fulfill its mission by caring for pet parents and pets, providing positive outcomes for at-risk animals, and serving all victims of animal cruelty. And just like any other important phenomenon, non-profiteering is a socially sustained reality. That is, it is made up of real-life people in real-life situations, working together to create and sustain an organization and hopefully working together to create positive change. Charleston Animal Society utilizes both its website and its television advertisements to encourage people to participate in the organization either by donating or adopting. Charleston Animal Society’s website’s organization, content, and layout work primarily to entice visitors to donate money. An examination of the webpage shows the site builders’ careful planning of the design elements. Visitors cannot avoid the large rectangle across the top of the page containing a slideshow of four different pictures. Each of the pictures, a close-up of a dog or cat that has been rescued by the organization, shows a pet with large and sad eyes, forcing the visitor to make eye

In the beginning, love is shown through somber facial expressions as he is seen stapling lost dog signs around town. The love is further displayed in the stables while snuggling up next to a horse that evening and the music “I’m Gonna be” by Sleeping at Last. The lyrics “I know I'm gonna be” and “I'm gonna be the man who” are repeated throughout the song indicating the man is pushing to be the best he can be for those that he loves (Sleeping at Last). Love is further displayed at the end of the advertisement with further facial expressions, as the pup is running down the path coming home the actors face lights up and he appears to be in shock that the puppy is returning home. As the advertisement closes, the actor is sitting in the stable with the two things that are important in his life, his horses and his dog. To play on words, the advertisement closes with a #bestbuds, leading the viewer back to the brand, Budweiser, as well as the fallacy, a dog is a man’s best

The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product.

“While showing the love the dogs has brought great attention to our organization, we realized we can do more for the animal community as well. This epidemic has risen in recent years and needs to be recognized.”

Aiden Lykken is the founder of the organization of Woofin & Hoffin 5K and Doggie Dash in Glen Ellyn, Illinois. This organization are for the pets who don’t have a shelter or have been abused. Aiden has seen many situations like this happen with his own eyes. Now thousands of people are helping out by participating to help run the Woofin & Hoffin 5K and Doggie Dash to help support those animals that are abused. This young boy has made a huge difference beginning with his community and coming out big with other communities. Now a huge increase had began to grow, meaning people are taking in consideration of helping those animals who don’t have a shelter. A change has to be created in your home, community or wherever one tends to make a difference,

Animal lives are on the line and human action is the key to their survival. According to The American Society for the Prevention of Cruelty to Animals, also known as the ASPCA, “Approximately 6.5 million companion animals enter U.S. animal shelters nationwide every year, of those 1.5 million will be euthanized” (ASPCA.org). The main goals of the website are to bring awareness to animal welfare concerns, offer solutions to those concerns, and to gain public support for the organization. The website is effective because it is visually appealing, educational, and inspirational.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is

Topic: Adoption of dogs. General purpose: To persuade. Specific purpose statement: To persuade my audience to adopt a dog or dogs instead of buying them from a breeder or pet store. Central idea: To persuade my audience to adopt by explaining the need for adopters, the benefit of adopting, and the minimal cost

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Analyzing an Advertisement Advertising is one of the world's foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal. This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they can't reach the phone, because they are immobilised. I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with The caption or 'title' of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out considerably, as there is no bigger contrast than black and white. At the end of the text is an ellipsis. This adds to the beckoning feel

Well, luckily, there are shelters in different places that help animals that aren’t able to take care of themselves. Did you know that every year 3.3 million dogs and 3.2 million cats enter animal shelters in U.S.? If you think that figure was huge, now imagine around 1.5 million of them are being euthanized every year because the shelter doesn’t have enough money or volunteers (ASPCA) to take care of them. However, this number can be significantly reduced if we start to make a change. With my speech, I would like to persuade you to from now on look for pets in a shelter instead of a pet store. In order to do this, I will provide information about the differences between shelters and pet stores, reasons to adopt a pet, and how to do it.