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Animal Testing Rhetorical Analysis

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Animal testing has been used in the cosmetic companies for over years. Would you still buy its projects if you were to reach for puppies, bunnies or other animals off the shelves? Cruelty free products and advertisements have been popping up all over society, showing images of what cosmetic companies do to the animals when being tested or even the after effects of what the animals look like. The advertisement that will be analyzed is from the society for the protection of animals. The image shows a beautiful woman, face full of makeup, holding a small brown and black puppy as she is pushing down on the puppy’s head, out of the puppy’s mouth is liquid in a spray formation. There’s a message on the right hand side that says “Help us fight the effects of cosmetic testing”.
This advertisement uses the two rhetorical appeals, ethos and pathos when delivering its message. The image was created to spark conversation and movement from its audience who are cosmetic companies and people buying their products. With the cosmetic companies as the audience it may decrease their sales and prompt them to take an alternate route to cosmetic testing. With the buyers as audience it may change their minds when purchasing cosmetic products as to look for cruelty free products and to make a movement to stand up for animal rights. …show more content…

The creators of this advertisement are a known society for protecting animals. The audience can determine their character and credibility with such issues, this gives the audience more reason to accept the message they are stating. The message written “Help us fight the effects of cosmetic testing” expresses their moral beliefs and values when it comes to cosmetic and testing on animals. It helps us understand that they know the effects that are caused when animals are tested on and can use their knowledge to promote others to fight for their cause to stop animal

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