Animation Development And Computer Generated Imagery

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Industry Overview The entertainment and animations industry has been around for several decades, as early as the cave arts era. Since then, this industry has dramatically changed and has introduced new ways to watch animated films. Disney and Pixar are two huge competitors in the animation development and computer generated imagery (GCI) industry. Computer generated imagery is the process of computer graphics to create realistic images in films, TV and video games. GCI is used to refer to either the two-dimensional or three-dimensional graphics used to create scenes and special effects in films and TV. CGI takes a more realistic approach than traditional ways. The animations trend has changed from traditional, where each frame is drawn by…show more content…
The major animation markets include the United States, Canada, Japan, China, France, Britain and Germany (Business Wire, 2015). The rapid advancements of technology has made computer animations available worldwide, making it one of the fastest growing markets. In the past the animations industry was mainly targeted towards producing children and family oriented movies, however in recent years the target markets for this industry have expanded (Business Wire, 2015). The industry is now producing animations which are aimed at mature audiences, thus expanding their global reach to more viewers. For example, The Simpsons, Family Guy and Ted are directed towards a mature audience. Company Overview Disney For more than nine decades The Walt Disney Company, commonly known as Disney, is famous for providing family entertainment. The company was established October 16, 1923 by Walt Disney and Roy O. Disney. Disney is currently headquartered in Burbank, California with Bob Iger as the president and chief executive officer. “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (Disney, 2015).” While Disney was under the
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