Anlene Strategy

In term or product, Unilever should develop this new brand by modifying the formula of Campeiro and thus meet the expectations of cleanliness and fresh aroma of the low-income consumers. Even if consumers prefer cardboard boxes, the new brand will be sold in a plastic sachet since the packaging does not count a lot in the decision criteria process. This new brand should be priced at 1.8. (see Exhibit 2) just a little bit above Campeino price to show the quality of the new product. Unilever will have to maintain low margin for its new brand to reach its target but can reach profitability with high volumes of sales. In term of promotion, Unilever should position its new brand as a very effective product which can be used in everyday life. Advertising should show the satisfaction of a consumer while washing it clothes. In term of communication expenditure, a 70% below the line should be used since we are targeting the low-income segment. Besides it will cost less money to Unilever. The packaging has to be very simple and be different in term of color with the ones of Omo and Minerva. Finally Unilever will sell this new brand in the specialized distributors since it is the distribution channel where low-income consumers shop.

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

Does the firms’ value proposition match with the benefits asked for by the consumers from the target segment?

When our team assumed the control, we here given two products SAFE and SAKE in the SONITE market. The physical characteristics of the two products were already fixed. We were given the task of managing the two products in the SONITE market and come up with a marketing strategy that would lead to better performance by the products.

6. You have been asked to develop a product for sale throughout the ASEAN region. What are the criteria you would apply in the

 Introduction……….  History………  Brand Inventory………  Brand Exploratory………  Gap Analysis………  Recommendations………  Conclusion………  Bibliography……… 

“Seiring dengan berjalannya waktu, menjadi jelas bagiku bahwa kompetitor-kompetitor kami gila. Pompa adalah produk utama dengan pasar yang besar untuk kami semua, tetapi dengan sikap pemotongan harga yang banyak dilakukan, tidak ada dapat menjual pompa dengan menguntungkan selama kami semua dipacu untuk menyamakan harga dengan harga terendah kompetitor. Saya pikir kita harus bersyukur bahwa kompetitor tidak bermain dalam permainan bodoh yang sama dalam pengatur katup dan aliran. Bahkan dengan kenaikan harga sebesar 12,5%, kami tidak melihat adanya kompetisi baru dalam pengatur aliran”.

Goal should be like that reflect our desire to achieve the dream. In this company as we distinguish our product and focus on the achievement of high quality of product that satisfies the needs of the customers, the company market itself as a high quality product manufacture. The position of the company in the market is the premium segment and targeting the customers who value quality and appreciates creativity. The key objectives are:

B) The brand personality of a company can be described as the set of human characteristics that attributed to the brand of a company. It is something by which the consumer can relate to the brand which can effectively increase the value of the brand by effectively communicating a sense of similarity to their customers. There are five main types of brand personalities, but the one that matches Nestle the best is, excitement. Nestle gives of vibes of a carefree attitude and connects best with consumers that are youthful and spirited. Because of the nature of the products Nestle offers, the idea of Point of Purchase (POP) becomes very important. Many of the Nestle consumers purchase their products at the payment isle of grocery stores, so POP sales become very important. This also allows packaging to play an extremely important role during the POP purchase. Because there are many other similar products in the check-out isle, it is important for Nestle to make their products stand out. According to a brand manager from Nestle, “For Nestle, packaging has a key role to play in brand recognition”. Environmental issues, mainly the use of biodegradable and sustainable materials, have a growing impact on package design and materials sourcing. This is something Nestle keeps in mind when communicating with their consumers and also when maintaining brand identity and packaging characteristics. Nestle also recently announced that they

the unique product in hole. Increase brand awareness and sales by the development of the

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

Any product need to planning and marketing strategies before start. The company makes study for society and environment to overcome the obstacles the problem for the product in future, make sour for way.

This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.

The primary and secondary markets of Nestle are formed on the basis of consumer characteristics including geographic, demographic, behavioral, and psychographic factors (Udas, 2014). Specific groups of people residing in specific geographic/demographic areas have specific needs which depend on other considerations such as lifestyle, age, weather, income, and personal tastes and preferences among other things. It primary market includes households in urban areas who would be willing to buy baby food, bottled water, milk and milk products, cereals, and other healthy food products. The concentrated target market may include people of slightly younger ages, whose demand for products such as Nescafe coffee and chocolates would be higher. Products with a lower cost of production are widely sold in rural areas as well, whereas more expensive products such as cereals are sold to people with higher incomes in urban settings (About Us, n.d.). Nestle reaches its specific target markets through extensive distribution channels which sell products even in remote areas. Furthermore, each brand of Nestle typically has a specific market, for example, Nescafe is more popular among teenager and adults, and Maggi among children. Nestle caters to the needs of its target consumers by designing

Berangkat dari fakta-fakta tersebut timbul keprihatinan yang menggerakan kami untuk meneliti lebih dalam fenomena menarik ini karena praktek-praktek diskriminasi tersebut sudah berlangsung lama tanpa ada atensi yang cukup dari para stakeholder. Peneliti ingin menggali lebih dalam faktor-faktor penyebab adanya ketimpangan dalam birokrasi pendidikan yang bila dibiarkan terus menerus akan sangat berpotensi menimbulkan konflik di masa yang akan datang. Sehingga dari hasil penelitian tersebut diharapkan dapat menjadi bahan evaluasi lebih lanjut bagi stakeholder terkait