REVIEW on EVOLUTION OF E-COMMERCE IN INDIA by MANASWI PANUGANTI A3104614023 B.COM (H) BATCH 2014-17 UNDER THE SUPERVISION of DR.HARSH KUMAR Assistant Professor-3 AT AMITY COLLEGE OF COMMERCE AND FINANCE AMITY UNIVERSITY, NOIDA SECTOR 125 - 201303, UTTAR PRADESH, INDIA. INDEX 1. Title page 2. Declaration 3. Certificate 4. Acknowledgement 5. Abstract 6. Introduction 7. Methodology 8. Summary 9. Bibliography DECLARATION Project title: Evolution of e-commerce in India. I declare, 1). That the work presented in the NTCC project is done by my own hard work and effort, it has not been previously presented in any other assessment and that my ideas and data have been appropriately acknowledged. 2). that the work is according to the guidelines for presentation and is in the relevant documentation. Date: 02/02/2015 Manaswi Panuganti
Evidence must be provided for ALL of the performance criteria, ALL of the knowledge and the parts of the scope that are relevant to your job role.
Complies with academic protocols and format or style requirements. May be minor errors in language but meaning clear. Structure demonstrates adequate understanding.
Describe the insight generation process used at Ben & Jerry’s. What benefits did Ben & Jerry’s achieve from utilizing the process?
• 4.1 Identify reasons for agreeing the purpose ,content, layout, quality standards and deadlines for the production of documents
b. The evidence I have submitted for assessment has not been shared with other students, and I have taken all reasonable precautions to ensure that my work cannot be accessed by other students that may seek to submit my work as their own, and
Launching a business is not an easy thing to do – especially if you are working with a tight budget. But a tight budget can actually help you stay focused and spend your money on things that actually matter. So, if you are looking to get into eCommerce business, here are some tips to help you do it without spending a lot of money.
What a company must do to transform its strategy when it decides to transform into e-business
● Provide conclusions of analysis with details in the exhibits (e.g SWOT, Porters, Segmentation, Financial analysis)
E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.
Tutor’s written confirmation that the Development Plan has been discussed (OR a written explanatory note from the learner).
Technology is a huge factor in modern day life - with 45% of the world having internet access to purchase goods and services, the e-commerce industry is ever growing. Therefore new technologies have a significant impact on the external environment as they guide the new direction of a market. Technological improvements generally coincide with technological advancements in a company’s products helping to gain more consumers and maintain competitive advantage over other companies. Amazons prime addition has between 50 and 70 million subscribers with an increase of 53% last year (Mac, 2015) therefore showing the success of the technological improvement and the ability to increase consumer base by a large amount. Other technological advancements that Amazon has invested in include Amazon video and Amazon music via mobile apps and webpages enabling Amazon to keep up with growing markets. Another form of Amazon using technology is to track and trace consumer patterns – technology has enabled Amazon to see there consumer loyalty rates (50% consumer loyalty in 2004) (Kimble & Bourdon, 2013). Similarly as technology is becoming such a large part of everyday life, e-commerce companies are able to gain considerable benefits as their target market grows – faster broadband as well as increased availability of internet helps to promote companies such as Amazon.
E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.
A major societal change that has resulted from the web is the proliferation of businesses on the web (eBusiness). Businesses on the web can be classified into two types: those who have physical stores outside of the web (like Gap) and those that were created for the sole purpose of functioning through the web (like eBay). According to Marshall McLuhan, in his book Understanding Media: The Extensions of Man, “once a new technology comes in a social milieu it cannot cease to permeate that milieu until every institution is saturated” (241). I believe this is exactly what the web has done to American and international societies. The web has saturated nearly every aspect of life including education, leisure,
· Documentation produced from testing (evidence that the requirements of Section 5.3, 5.3, and 5.4 of this procedure have been met)
Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.