Annotated Bibliography Essay

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

Stone, A.. "Both sides on gay adoption cite concern for children." Usa today. Gannett Co. Inc., 2006. Web. 18 Apr 2012

“President Donald Trump is criticizing the NFL over players kneeling during the national anthem. Trump has suggested the owners should "fire" any players who knelt during the "Star Spangled Banner.” Third Paragraph

This article gives detail on the the American Pit Bull Terrier such as the history, temperament, physical characteristics and personality. The article is broken down into sections such as to help you better understand the breed. It also highlights on awards and AKC certifications. The article is relevant because it gi

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Marketing is another career that is going to be in such high demand in the future. Expanded rivalry and the longing for enormous or little organizations to discover better approaches for separating their items or administrations will guarantee that promoting experts will be kept sought after, but

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Through market research, Nike found the most impressionable consumers were these Football Obsessed Teens. Generally, these teens were around 17 years in age, Nike’s target age. Nike felt that the “17-year-od consumers were more independent, more driven in their football goals, could choose their own brand, buy their own products and form brand loyalty.” However, Nike recognized that this change would require an adjustment in their marketing efforts. Primarily, these consumers were not just “aspirational” but rather “inspirational,” a type of consumer that will want the tools to become the best possible player.

Figure 1 presents the conceptual framework of this study, which identifies fan perceptions of a rival team as determinants of GORFing, which, in turn, affects fans’ likelihood to consume favorite team merchandise when the rival team loses to a third, comparable team. This framework proposes that the outcome examined, intention to consume favorite team merchandise, is influenced by rival perceptions through the mediation of GORFing. First, it is important to quantitatively show that the GORFing is a distinctive construct from factors constituting rival perceptions (Havard, Gray et al., 2013). The following hypothesis is offered:

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Interesting enough, when comparing marketing to other business areas, it is a very young discipline. Economics, accounting, production, management, and many other business areas have been practiced for many years. Marketing is a relatively new business discipline, which only recently emerged in the early 1900’s. The first use of non-print marketing came in the early 1920’s, as radio advertisements began to become popular. The use of radio advertisement grew in the 1930’s, due to the fact that over 50% of homes in America owned a radio. In the 1950’s, Television advertisements became more popular and passed radio, as well as magazine advertisement sales. The growth of the popularity of television majorly affected the marketing schemes of many American businesses. In years to come, not only was there a question of whether to market on television or not, but a new question arose; “What television station would show the advertisement to the most people?” In 1984, Apple launched one of the most successful television advertisements of all time, introducing the Macintosh computer with a superb Super Bowl commercial. This television advertisement cost over $900,000 and reached over 46% of households in America. Marketing, for businesses, has changed drastically in the past 32 years. With new technological innovations coming out multiple times each year, the marketing game is not the same as it used to be. It is now almost 2017, and the use of email and social media has

What is the correlation between the brand name and brand loyalty to a sports brand?

Marketers View Communications as the Management of the Customer Relationship Over Time Through the Following Stages: