Annotated Bibliography for Samsung's Outlook Essay

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation.

For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as “the complex set of perceptions, impressions and feelings that consumers

Each company has some negative points going against them. We cannot take people’s review because it will be bias to one side and will rather state only their side without looking at the facts but we will look at what is common between them. The negative point in Samsung is its huge amount of employees. Samsung has about 430,000 employee. We all know that the profit is equal to the total revenue minus the total cost and that the salary of the

The company develops and creates new products on a yearly basis for all its categories to keep itself in the spotlight, ahead of the game, and constantly moving forward. However with the death of Apple’s founder and innovator Steve Jobs, this has proven to be a great handicap to the sustainability of the company and consumers has become sceptical and concerned about maintaining the uniqueness of Apple devices. Recently there has been the perception of a sacrifice in hardware capabilities for better design and better seen quality thus ruining Apple’s reputation in the eye of tech savvy consumers, who claim other competitors have better technology for a cheaper price (Yun Qing 2012) such as Samsung (Datamonitor 2011).

The Galaxy S line is Samsung’s best-selling and most known product line. This product requires constant innovation and investment in order to keep competing with other products such as Apple’s iPhone, which is why it has most of Samsung best features, such as being water resistant, having a heart rate monitor among others. The Galaxy S product line has sold up to 200 million units before Samsung Galaxy S5 was released a year ago.

the overall market share of Samsung is more than 21% whereas apple is still at 13.9% which clearly states that there are still many areas in which Apple Inc. can develop its market and get a good numbers. (corporation, 2015)

1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders.

The technology enterprise has always been a ‘dog eat dog world’ especially in the mobile phone sector. Apple has long been the top dog holding over 50% of the market share in America; however, overseas that has not been the case. Samsung now holds a 23.3% world market share, which dwarves Apple’s 14.7% that had dropped from 18.2% in just the last quarter according to IDC (International Data Corporation). When determining what is the right phone for you the most important factors to consider are the display, because you are constantly looking at it, the operating system, because it is what the phone operates on to give you the default graphical display, and of course the price because money trees don’t just grow in anybody’s backyard. After a thorough investigation of the Samsung Galaxy S8 and the Apple iPhone X, the superior display, more optimized operating system, and the significantly cheaper price tag allow the Galaxy S8 to surpass the iPhone X and become the top dog.

Over the past decade, mobile devices have developed as an integral part of everyday lives of most people. Along with its growth, customers’ demand for innovative technological features has been increasing. In the United States, Apple has evolved as the representative corporation marketing the best quality mobile devices. While Samsung devices have been considered the second best, the company has been attempting to top Apple products in the mobile marketing. Despite Samsung’s continuous effort, Apple’s fandom created by the marketing hype ranks Apple at the top. Samsung’s recent advertisement for Galaxy SIII exploits the recent release of iPhone 5 and challenges the device qualities and fanatic followers of Apple. The ad incorporates humor and sarcasm regarding iPhone 5 buyers to expose ridiculous Apple fandom and appeal to those who are non-iPhone users and instigate current iPhone users to consider the quality of their phones. Rhetorical situation strengthens the effectiveness of the ad as Samsung readily attacks iPhone 5 soon after its release. With the ongoing patent fight between the two companies, Samsung’s ad publicizes the issue and undermines Apple’s reliability with criticism of iPhone 5 qualities. By illustrating Galaxy SIII’s superior tools, the ad refutes the commonplace among most Americans that Apple products are the best in quality. The American ideology of pursuing a contemporary and trendy lifestyle embedded in the ad invokes the audience’s desire of

Along with this Samsung also increased the investments in their R&D centers. After doing the trend analysis for the Exhibit 3 which shows the Samsung R&D budget and percentage sales,

The objective of this essay is to answer the research question “To What Extent Can Changing Product Strategies help Samsung’s development after Apple’s suit?”

Although it took Samsung some time before getting into the smartphone business, in 2011 the company came in with the introduction of its Android based Galaxy smartphones. The company was still able to catch up more than anyone else to match up with Apple. Instead of recreating Apple’s products the iPhone, Samsung used another dimension to position its product by differentiating with features, larger screens and aggressive marketing campaigns. Samsung was willing to spend more on research and development in order to be able to produce exactly what consumers

Samsung mission can be divided in two overall goals, quantitative and qualitative. Quantitative is the one that can be measure and is to reach USD 400 billion in sales, o be predominantly number 1 in the global Informational Technological industry and Global top 5. The company has been growing its sales by 17.45% annually for the past 5 years, to a total of $141.21 Billion by the year 2012. If they keep this pace, they are going to meet their sales goal by 2021. Samsung move from 49th place in 2008 to 4th place 2012 in top global brand, and still remaining now, making one of the company’s goals already achieved.

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).