Ann’s Beauty Parlor: What Does a Small Business Owner Do with a Dying Business?

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Ann’s Beauty Parlor: What does a small business owner do with a dying business? Written by: Partha Ayyanger Linda Fang Jodie Hirsch Debbie Lew Lennix Lewis Table of Contents I II III IV V VI VII VIII Executive Summary …………………………………………………………………… Background ………………………………………………………………… .. Current Situation ………………………………………………………………………. SWOT Analysis ………………………………………………………………………… Critical Issue / Feasible Alternatives ……………………………………………….. Recommendations ………………………………………………………………….. Contingency Plan ……………………………………………………………….. Implementations …………………………………………………………………….. Appendices …………………………………………………………………………………….. I. Executive Summary Ann’s Beauty Salon is an old-fashioned, traditional salon located in the heart of Williamsburg…show more content…
It was also a community social hub. Still today, there is a small table at the front of the salon where she has Entenmann’s pastries and a coffee machine. Staff and clients are welcome to indulge. III. Current situation Operation Ann’s provides hair services to both women and men, but the vast majority of its clients are women. Quillo and her staff provide haircuts, coloring, frosting, color touch-ups, styling, washing, perms, and eyebrow shaping. (Exhibit II) Ann’s is a walk-in, no appointments operation. It does not accept credit cards. It is located on a bustling main street in Williamsburg, Brooklyn where grocery stores, cafes, and other retail businesses also reside. The salon is two blocks from third stop on the L train, one of only two subway lines that service the residents. The current space allows for four salon stations and four helmet hair dryers plus a washing area in the back. Over the past 18 years, Ann’s operating days have been Wednesday through Saturday. However, since the customer base has been decreasing, its hours of operation on those days have also been decreasing. Ann’s now opens four days per week as follows: Wed: Thu: Fri: Sat: 9:00 am to 4:00 pm (7 hours) 9:00 am to 6:30 pm (9.5 hours) 9:00 am to 6:30 pm (9.5 hours) 8:00 am to 4:00 pm (8 hours) Customer Base Ann’s customers are mostly local elderly neighborhood women who have been loyal to

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