Annual Awareness Levels Of South Devon Tennis Centre Essay

Abstract: Society is affected every day by many different kinds of sports.  These sports often govern society's way of life.  People all over the nation turn their TVs to sporting events, such as golf, during the weekends.   Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends."  Parents  use sports as a teaching tool for their children.  Kids learn teamwork and discipline from team sports programs and  sports have also helped many students with their grades.  Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games.  Adults have

Tennis Warehouse is a company that wants to provide people with the best tennis gear and equipment to get better.

Gender inequality in professional tennis is a real and alarming issue, from the pay gap between mens' and womens' tennis players to the low media coverage of women's professional tennis. This issue even goes as far as how differently tennis commentators discuss and analyze mens tennis as opposed to how they discuss and analyze womens tennis. When commentators discuss men's tennis they solely focus on the skill of the players, but when they discuss women's tennis they place more importance on the appearance of the female players, rather than their skill. This instance of gender inequality in professional tennis is further exacerbated by the differences in advertisements for male tennis players and female tennis players. The advertisements involving male tennis players display their athleticism and tennis abilities, whereas the advertisements including female tennis players are appearance-focused, with the females often wearing little clothing. This is corroborated by the popular belief that focusing on the physical appearance of female athletes is the only way in which generating money from women's professional sports is distinctly possible (Fink, 2015, p. 338). Female professional tennis players train just as hard as the men do, thus the gender inequality that exists in the sport is not necessarily a result of how women perform on the court. It is rather a result of how society perceives women playing in professional sports overall, which the mass media is partially to blame

2. Segmenting the tennis market: A new breakthrough technology allowed company the ability to divide a new product on three different lines: Performance, Recreational and Junior. This essential break down allowed targeting different consumer demographics by

Socially, what is working for Prince Sports is that the interest in the sport is increasing. As more and more people look to physical activities to improve their health, tennis is an affordable option. The social downside Prince Sports is facing is some of the preconceived notions regarding tennis. Some view tennis as being a challenge to learn and that is only a fad, where interest will fade and be replaced with the next newer fad. Two economic pluses for Prince Sports is the affordability when compared to other individual sports such as golf and the availability of public and club tennis courts. The economic downside is competition entering the market and recessionary spending may limit the ability to purchase more expensive tennis equipment. Technologically speaking, Prince Sports is very innovative when it comes to their equipment, the downside is that the average tennis enthusiast may not appreciate or understand the innovation and fail to make related purchases. Prince Sports, while an industry leader, faces competition from other equipment providers as well as other individual recreation sports, such as golf. The last environmental force facing Prince Sports is the regulatory impact. While Prince Sports works to protect their

I went from being one of the best players in New England to middle of the pack at a top academy. My classmates are from all over the world, including China, India and Venezuela. I work hard to keep pace, dedicate extra time with coaches and appreciate the structured time for our academic classes. These experiences have helped me to learn more than the game of tennis: balance, commitment, nutrition, preparation and teamwork. More importantly, these experiences have helped me believe in myself and look at challenges as opportunities. I would like to encourage other girls and women to build confidence and work toward their

| Use this information for questions that refer to the World Tennis Ball (WTB) Company case.

How many times have you driven past your local tennis courts and seen them filled with happy kids running around and smiling? Probably more than once. Tennis is a popular sport, played all over the world and loved by many. However, more people should play this wonderful sport. It can be played at any age, and at any walk of life, be ye teenager or 65 year old lady. In fact, everyone should play tennis due to its development of physical fitness, mental health, and social skills.

Through the invention of lawn tennis, people who enjoyed playing the sport did not have to go out and pay to play. Instead, they could just go out on their front lawn and hit a tennis ball with a friend. Lawn tennis also affected society because in people’s free time, they could enjoy their day by playing a fun sport at home (on their lawn). Some people said that lawn tennis was a bad idea because they couldn’t play on their grass when it was long and that’s when Wingfield came up the solution to cut one’s grass really short. Also, on a nice day, some people would like to spend the day outside rather than inside. The concept of outdoor lawn tennis was illuminating because those people could now play the sport outside instead of inside. They had fun playing outdoor lawn tennis and they got to feel the nice weather. Those are some of the many reasons Wingfield’s invention of outdoor lawn tennis positively affected society. “Tennis is a great sport” (The club of Riverdale, 2016).

As I first joined the Prince George’s Tennis and Education Foundation tennis team, I was extremely pleased with the environment. I was met with friendly individuals and warm personalities from my peers and coaches alike. The coaches were exceptionally supportive, and I maintained a healthy, competitive relationship with my peers. Athletically, the PGTEF coaches were devoted to assisting the members of the team in comprehending

First, I would like to share with all of you what tennis is and what it’s like for the professionals and high school teams, to

As Prince Sports targets many groups differently this outreach program could then be used to implement programs directed at junior players as well as the casual/recreational player. Prince Sports could engage younger players by implementing a program where they offered free lessons on how to play tennis and donated supplies to schools and clubs. Young kids like to do things that will keep them active, but often change their minds about what interests them. They are not the determining factor in whether or not they will be able to join a new activity; their parents are the ones who will end up deciding if they can become involved in a new sport. So it is the parents who need to be convinced that their child will remain interested in the sport for longer than a couple of weeks. By providing free lessons to young players their parents will have the opportunity to gauge whether or not their child actually enjoys playing and if they’ll stay with the sport before investing a lot of money in supplies and lessons. Students

I would also suggest that Prince Sports hold seminars on health benefits of playing tennis at schools or colleges to engage the younger consumers into playing tennis. Since tennis can be a lifetime sport playing tennis is not only a way to exercise but also a social activity that can help people get together and stay in touch with family and friends. All of these methods will help to reach recreational players and junior player, though by having a strong social media presence whether it is through Facebook or twitter will likely reach the younger players more effectively. I would suggest the possibility of Sponsorships of gyms, schools, clubs or tournaments as well as sponsoring junior members as this can help reach many different age groups and levels of players. Prince Sports also markets and designs their racquets to meet the needs of three distinct styles of players such as celebrity professionals, recreational players and juniors/children. In order for Prince Sports to reach the recreational players they will have to realize that not everyone is a pro at tennis and that everyone has a different swing. The company should create their products with this in mind and they should Demo their racquets and make sure that promotional material is places in stores where the recreational player is likely to shop; this can also pertain to the junior players as well. Since recreational players are typically older with a disposable income they can afford better racquets

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

The intended target market for Tennis world will be tennis players as well as potential people who have the interest of playing tennis. This will be men, women both young and old.