Annual Report of Abercrombie & Fitch Co.

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ABERCROMBIE AND FITCH Account Statement and HENNES & MAURITZ (H&M) AB Account Statement The accounting standards used by Abercrombi and Fitch are 'International Financial Reporting Standards' (IFRS), while Hennes & Mauritz (H&M) AB uses 'Generally Accepted Accounting Principles' (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies' annual statements Starting with Hennes & Mauritz, the statements of account which is made available in the annual report of the company consists of two parts. The first part which is H & M in pictures and words while the second one is H & M figures (H & M Annual Report, 2011). The first part of H & M annual report is graphically presented. This company took their advertisement campaign to another level. No stone was left unturned in reaching out to both the shareholders of the company and the general public the range of product coming out from this company. The pictures are complemented with words so as to make sure that people really get the message clearly. It was also a strategy by the company to assure the investors of the company that they made the right choice by investing in this company. Also, the first few pages of part two of H & M annual report bore the products of the company. Some of the company products are adorned on the pages of the report, with full prices of these products (H & M Annual Report 2011, p. 1). The remaining parts of the report have the figures of the annual

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