Ansoff Matrix Analysis

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

Ansoff Matrix is formulated on the basis of four market factors that directly affect the business of the company. It helps the company to determine these four factors and formulate their market and business strategies that further help them to increase their product line and business in the market place. Therefore, it is important for Tesco to focus on Ansoff Matrix to increase their working effectiveness (Taylor, 2011). These factors include,

Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.

Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice

Porters Generic Competitive Strategies: The relative position of a company within its industry concludes whether the profitability of the firm is above or below the industry’s average. The above average profitability of the firm is fundamentally showing the sustainable competitive advantage in its long run. According to Michael Porter, competitive advantages originate from the value of a firm and there are two types of competitive advantages, which a company can own. These are low cost or differentiation. For any company, in

This part of analysis will examine that key factors for success elements for strategy of Greggs. The key factors for success element includes three elements: customer, competition as well as corporation (Richard l 2012). For the customer of Greggs, Greggs is understands and defines which the group of people are them customer. The normal people are the customer of Greggs including child, senior citizen, office worker, and students as well as elder. The customer needs better product and excellent service. For the productions of Greggs, the new and improved food launched. The British customers are likes coffee. This is a kind of daily food. So in the 2014 years, the Greggs have upgraded its coffee blend, and the totally new low-fat healthy sandwiches

In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.

According to Porter (1985) a company can apply three generic types of strategies to protect itself while competitive force is a key issue of the management. To achieve this position a strategy based on competency must be accomplished

Skim – Sold to smaller group of customers who will pay a high price (Who are already more likely to want the product); low-selling effort, high price

The Ansoff Analysis is basically a strategic planning tool which helps the senior management and marketing team to develop strategies for the future. This is also known as the Product or Market Expansion Grid. It was developed by Russian American H.Igor Ansoff. (Gianos 2013)

Anosff matrix was invented by H. Igor Ansoff in 1975. He was mainly a mathematician with a profound insight into business management. In order to demonstrate growth strategies of the company, he introduced this matrix that focused on presented situations, potential products, markets shares and customers of the company during their life cycle by considering possible technological advances. Anosff market growth matrix illustrates that company wants to grow depend on whether its markets new or existing products in new or existing markets. It also can reflect a series of growth strategies that set the direction for the business strategy. These four areas comprise the Ansoff growth matrix, which are market penetration, market development, product development, and diversification.

In this assignment I will be describing how marketing techniques are used to market products in two organisations. The organisations I have selected are Tesco and Virgin Group.

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).

What is a competitive advantage for the company? How can the management use it? Make SWOT analysis for the company.

Porter’s generic strategies describe how a company attains competitive advantage across its chosen market scope. There are three generic strategies-cost leadership, differentiation and