Ansoff Matrix Case Study

The National Health Service is the only health service that is free in the country. This makes it the market leader.

This report will explore how external environmental changes in the market can impact (NHS) the National Health Service in the uk for the next five years.

Starting with the organizational structure of the NHS, it is basically an umbrella organization that comprises of four regional branches, in particular, NHS (England), NHS Scotland, Health and Social Care in Northern Ireland and NHS Wales. The financing for all these institutions comes from a universal source, particularly the tax-payer money of residents of UK, although they operate to an extent as self-governing institutions. The treasury allocates money to the department of Health, which in turn allocates money to NHS England (Understanding the new NHS). In other words, the top executives of these four institutions take decisions independently for day to day operations although they abide by broader governing directives applicable to the UK region as a whole. Governance is an important aspect of the operating of the NHS, for without it exploitation by private vested interests is likely to happen. (National Health Service (NHS): A study of its Structure, Funding and Regulation, Strengths and Weaknesses, n.d.)

The National health services (NHS) provides a comprehensive healthcare services across the entire nation. It is considered to be UK’s proudest institution, and is envied by many other countries because of its free of cost health delivery to its population. Nevertheless, it is often seen as a ‘political football’ as it affects all of us in some way and hence everyone carry an opinion about it (Cass, 2006). Factors such as government policies, funding, number of service users, taxation etc all make up small parts of this large complex organisation. Therefore, any imbalances within one sector can pose a substantial risk on the overall NHS (Wheeler & Grice, 2000). This essay will discuss whether the NHS aim of reducing the nations need

Today’s changes to the NHS have been called the most radical in the whole of the 60 years that it’s been in existence. In today’s NHS charities and private firms are now involved much more widely, in areas such as mental health and end of life care. Although they do have a much smaller role in hospital setting than they used to have. One of the biggest changes is that doctors now have budgets from which they buy healthcare, it could be from NHS trusts or private sectors, the new scheme is called GP

The Health and Social Care Act. (2012), is to bring the NHS to the 21st century to meet the challenge facing it and safeguarding its future. Help professionals at the centre of commissioning.

The National Health Service (NHS) was planned as a three-tier structure. With the Minister of Health at the top and below were the three tiers designed to interact with each other to suit the needs of the patient. These tiers were voluntary and municipal hospitals supervised by Regional hospital boards, family doctors, dentists, opticians and pharmacists who were self-employed professionals contracted to the NHS to provide services so that patients did not pay directly and local health authorities like community clinics that provided services such as immunisations, maternity care and school medical services controlled by a local authority Medical Health. The NHS in England is undergoing some big changes, most of which took effect on April 1 2013. This included the abolition of primary care trusts (PCTs) and strategic health authorities (SHAs), and the introduction of clinical commissioning groups (CCGs) and Health watch England.

Diversification involves taking a new product or service into a new market; this strategy is notably the riskiest as the organisation has to carefully research the market and plan the launch of the product or service. Due to the risk involved, a public sector organisation like the NHS cannot afford to take the associated risk, but the NHS does compete in one whole new market in catering and weight loss. Here the aim of the NHS is to provide weight loss menus, but their USP (unique selling proposition) is associated with health.

NHS stands for National Health Service.NHS was launched by health secretary Aneurin Bevan(1897-1960) at Park hospital in Manchester on July 5 1948.It was created out of the longheld debate that good healthcare should be available to all,regardless of their wealth.Before the establishment of NHS,the provision of healthcare was very limited.The poor people did not have access to healthcare services as they couldn 't afford it and mostly people depended on religious practices to cure their diseases.Before NHS,one’s health was determined by one’s wealth as health services were very expensive.Since its launch in 1948, the NHS has grown to become the world’s largest funded health service provided to all.The main objective of the NHS is to provide standard care to people.For that to happen, health professional should have certain qualities.Right values and attitude,key skills,knowledge and strong work ethic are the necessary requirements of a healthcare professional.Healthcare professionals can also use reflective practices for personal and professional development in their respective field.Reflective practice is a way of learning from your own personal experiences and then improve the way you work in your respective field.At the time of its foundation,NHS was based on three core principles; that it meets the needs of everyone,that it be free at the point of delivery and lastly it be based on clinical need,not ability to pay.These core principles have pathed the way for current

1. The National Health Service (NHS) is a publicly funded service, providing free health care for all British citizens. ‘Since its launch in 1948, the NHS has grown to become the world’s largest publicly funded health service’ together with one of the largest employers in the world’. However throughout the past decade the demand for health care has been rising radically and with the continuous need to be accountable for public spending the NHS has been put under immense pressure to be cost effective at the same time as achieving their prime objective of improving the standard of care (NHS Choices, 2010).

This essay seeks to discuss the factors that facilitate change in health and social care. This can be achieved by assessing the challenges that the major factors of change bring using the Care Quality Commission of the Quality Care Commission for the Royal United Hospital Bath NHS Trust (RUHB). The second task aims to evaluate contemporary changes being inaugurated in the provision of health and social care services. In addition to this, a strategy and criteria will be devised in order to measure these recent changes including how the impact of these changes can be measured and evaluated.

Socio-cultural - The Office for National Statistics (ONS) state that, since 1964, the population of the UK has grown by over ten million (about half of this growth has occurred since 2001), in addition the average age of a UK citizen has increased by four years. This means that not only does NHS

In 2000, an effort was made by the UK government to resolve certain inequalities that had developed within the NHS by releasing the “NHS Plan of 2000.” This plan greatly increased spending on employee pay, infrastructure, and access to services. Despite almost doubling spending in a ten year period,

In 2010, the Scotland Act Established Healthcare Improvement Scotland. This organisation was in charge of healthcare services at the independent level. So far, they have incentivized the rapid development and reformation of health care services in Scotland. It works on the improvement of the quality of the healthcare development based on the scrutiny and constructive criticisms of the Scots. This was achievable because devolution has given Scotland a chance at experiencing better and more specialised services.

According to Jonathan Salem (2009), a global brand strategist, Innocent’s branding brilliance is its unconventional marketing which is considered ethical as it gives lots of money away and maintains a cuddly tone in its adds, on its website and even on its labels. This way it has no doubt delighted its customers with its straightforward approach to business using a simple down-to-earth communications technique that mirrors the honesty of the brand and its products. The product is also successful as in today’s busy working lifestyle people want to be healthy but don’t have time and look for quick options in ready-made food and drinks that are healthy. People today are also very health conscious and want to eat healthy so innocent provide a great option being 100% natural with good taste at the same time.