Ansoff Matrix

In real life, the theory cannot provide a straightforward strategy used by the competitor or to be used against the competitor because it is not clear what strategy the competitor has chosen (Li & Yu,2016).

The decisions or strategies one company chooses will likely motivate other competitors to respond. Using the game theory allows a company to assess and understand more about itself and its competitors so that it can adjust and shape the competition to maximize its win probability (Johnson, 2014). Some examples of how A&D companies apply the game theory in their decision making are:

for being a rewards member etc…. its geared to attract non-members or set an attraction to where

In a real sense, it cannot give a correct strategy that can be taken by the competitor because a competitor is flexible to change their decision any time depending on the goals intended. It also does not explain the reasons behind opting for a certain strategy (Li & Yu, 2016).

The concentration strategy is used when a company wants to maximize its profits and thereby seek market dominance with market share and current technologies. A company thus directs its resources toward achieving a high growth rate in terms of the profits of a single

Diversification this involves moving new products into new markets at the same time. It is the most risky strategy. The more an organisation moves away from what it has done in the past the more

They also do things such as adding different things to existing products. For example they have added cookies to Galaxy bars this means that they can try and attract new customers.

business strategy because it develop into long term benefits that are more valuable to an

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

A competitive strategy, or business-level strategy, is the way a business used to successfully enter and penetrate into a market (Eastwood et al, 2006), and also, to succeed in this chosen market against its competitors (Johnson et al, 2014). A company needs to develop and apply appropriate strategy to help the company to generate distinctive competences (David, 2007). Compared with the strategies implemented in other levels of operation, competitive strategy is more focused on the competition against other competitors and strategic choices to better attain market share (Harrison and St. John, 2009). According to

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

However, lowering the price decreases the overall profit of the market thus, non-price competition is most important win-win strategy for all the firm. As the game, does not allow us to make product differentiation, the other method that can increase the sales are advertising, product development and E-commerce enhancement. If these expenditures are below market average level, the firm can lose the market share.

Another strategy is Being defensive ; Defensive strategies are relatively close to Differentiation & Cost leadership . This method helps in keeping all the advantages in one place once they are attained . This strategy is considered as an actual one as it limit competitors ability to offer a business opposition .

To attain competitive gain, organisations can differentiate their merchandise and services from their competitors they can also choose to lower their costs in order to compete with other contenders. By aiming their produces to a wide-ranging target, they are essentially covering most of the marketplace or if they choose, they can decide to concentrate on a narrower target within the market (Lynch 2003). While doing so may reduce their market range it essentially reduces their other competitors. Porter stated that there are three generic strategies that an organisation can follow to achieve competitive gain over other organisations. These are:

There are five generic business strategies that companies choose from when trying to successfully compete within their respective industries. This is the first choice a company must make, even before deciding an overall strategy. These generic business strategies include low-cost provider strategy, broad differentiation strategy, best-cost provider strategy; focused strategy based on low costs, and focused strategy based on differentiation. These strategies have many advantages as well as disadvantages. Choosing which one to use depends on what market position a company wants to pursue. Deciding to be more offensive or defensive also plays a role in choosing a