Ansoff Matrix on Apple

With Apple the Growth has been substantial and it can be stated that the Products have reached a maturity stage and hence there is a chance of decline. This has also been evidenced to certain extent as Samsung has taken over as the market leader in the mobile phone segment. The emergence of cheaper brands like Lenovo etc has also been a challenge for IT products of Apple. However it is also true that Apple has always focussed on consumer trends and demands and thus has been capable of avoiding the decline stages. Further market development and diversification strategies have been suitably implemented

Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Before there was Apple Inc., there were two young high school friends, Steven Jobs and Steven Wozniak. These two young geniuses were extremely interested in technology and electronics, and they used this passion to find employment. Jobs worked for Atari, and Wozniak worked for Hewlett-Packard. In April of 1976, in a garage with just $1,300, the two Stevens came together to form a dynamic duo. With Wozniak’s flair for computer design, and Jobs ability to look further into the future, they both created the Apple computer. Now branding began to emerge as Ronald Wayne became a 3rd founder of Apple Inc. since was responsible for creating the company’s first logo which he later resigned because he believed that the company would pose a financial risk. The new logo was created by Ron Janov designs. The company’s first president was Mike Scott. The company was not taken seriously until 1977 when the company came out with the Apple II, which was the “first personal computer to come in a plastic case and include color graphics,” at this point Apple Inc. became incorporated. The company continued to improve with the introduction of Apple III. In 1983, Apple Inc. became the fastest growing company in history, and at this time

As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”

During the 1984 Super Bowl Halftime Show, Apple released a commercial for the first Mac, but the commercial had nothing to do with Macs. The commercial features a portrayal of a bleak, technological future of robot-like humans all gathering in a room with a huge screen and a video of a person talking. A young woman runs through the middle of the aisle, fully colored instead of a dim blue shade, and throws a sledgehammer at the screen, breaking the screen. This shows that the Macintosh (the device being advertised) represents a bright, colorful future (“The Real Story Behind Apple's Famous '1984' Super Bowl Ad”). “1984” provides evidence for the claim that Apple focuses more on connecting with the general public as opposed to informing them of each specification of each specific object. You can watch the 1984 Super Bowl Halftime Show commercial below, or you can click here to find out more about the 1984

In the same year, Apple was renamed to Apple Inc.; previously it was Apple Computer, Inc. The new name was an image move, showcasing the company’s shift towards consumer, life-changing products. Upon researching this transnational corporation, what I found most interesting was their simple approach to advertising. It reflects the lifestyle that iPhone owners accomplish by utilizing this product to

Around that time, most of the computers were PC while Apple was still relatively new so whenever they aired their commercial, they were basically the 'new' and innovative company that would bring in a new way to utilize the computer. In terms of the advertisement, Apple was represented by the fit-looking woman who stood out amongst the mundane men. The fact that Apple launched an advertisement for their new product in 1984 while at the same time emulating the conformity of society as it was described in the book '1984' was genius. Nowadays, the advertisements simply demonstrate as to why their products are more superior than other similar brands or target groups of people based off their insecurities. Even though it does not seem apparent that it was an Apple commercial at first, they are able to make the audience excited about their soon-to-be released product because it appeared as an innovate product as opposed to the rest of the current

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

Apple implemented the marketing concept by focusing on customers’ needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.

Firstly, we should divide Apple Inc. into the Mac line and the iPhone/ iPad line. In the Mac line, the barrier to entry is very high, causing very few new firms to be able to enter. Developing a computer OS is a very difficult business, because software also need to be compatible with your system, which is very difficult because software companies may have to completely rewrite a program to suit your system. So the entry barrier is extremely high. On the other hand, the mobile device market may have lower entry barrier, as we can see firms like Samsung and Nokia also has their relevant share of the market, but exit

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

In return, they have a strong financial backing, brand reputation, strong marketing and advertising teams. Apple plans to take these strengths and prosper off of them. Taking the amount of brand awareness they have built along with their benefit of retail stores the company can plan to use their strong marketing and advertising teams to launch a new product.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.