Answers to Case Study: Goya Helps Latinos Maintain Meal Time Traditions

Throughout this first chapter of Latino Americans the key points in my opinion were the following. Starting with the origin story of the Americas, the book mentions there might not be a definitive starting point because there “500 nations in North America before a European ship ever dropped anchor off the Eastern Seaboard” (Suarez 3). The book from this point on chronologically starts narrating, first about 55 years before Protestant refugees from Mayflower ever stepped on American soil, a Spanish sailor Pedro Menendez de Aviles forced French protestants from their Florida coast settlement to then stablish St. Augustine. From this point the book continues to tell the stories of Juan de Oñate, from witnessing the founding of Santa Fe, the oldest capital of North America, to exploring more than half a dozen of American states, he is one of the most fundamental conquistadors who is the least

Guatemala is often recognized in three stages, Mayan Empire, Spanish rule and last but not least the Modern Republic. Every single one of the stages have had a great influence on the food in Guatemala. The ancient civilization of the Mayan lasted for over six – hundred years before it collapsed in 900 A.D. Usually Spanish dishes like tamales, enchiladas, Guacamole, and tortillas consist of the Guatemalan diet. Guatemala doesn’t have a national dish but there are many dishes that have become more of an everyday dish. Over many years tourism, exports of textiles nontraditional agriculture, such as vegetables that don’t produce very well in the winter time and cut flowers have been greatly purchased, and apparel to continue to represent the exports market. Approximately 13.4% of the children age 7 to 14 are working 68% work in agricultural based things, 13% in the industrial based things, and 18% involved in the services

Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term “Hispanics” was created by the U.S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvement in their family traditions and cultures.

"Heritage" is defined as the customs and traditions that are handed down from generation to generation of families and society. A person with Latino heritage is a descendant of a family from Mexico, Central America, or South America. Peeps who are Hispanic are from a country where Spanish is spoken. Let's check out some of their traditions.

Latinos rather than Hispanic-Americans will be used in this entry since the former term is considered as more inclusive. Latinos refer to people living in the United States, who originally were from Spanish- and Portuguese speaking countries in Latin America as well as Spain and Portugal. The term Hispanics refers to people from Spanish speaking countries, which would encompass Latin America (except for Brazil where Portuguese is the predominant language) and Spain. “Hispanic” is a term used in the United States, which originated in 1980 with the U.S. Census Bureau. This term is not used in Latin America and Spain.

“Wow...there is no way you’re Latino. You’re way too white!” was the ignorant remark made by a one of my peers during my school’s annual Latin-American Fest. Initially, hearing this claim made me look into the mirror. I began to stroke my face and examine my physical features. Was this true? Was I not Latino enough? Did the amount of melanin or lack thereof deem me as Latino?

This article focuses on the increased importance for marketers to place a reasonable focus on the growing Hispanic demographic and their substantial purchasing power. With an estimated eleven percent of the US population by 2017, Hispanic consumers will comprise a large submarket. This Hispanic submarket will be able to add to the bottom line of companies that are able to target this market with the right marketing mix. Targeting the $1.2 trillion submarket is becoming a necessity for brands that are looking to grow their market share. Hispanic consumers are increasingly making their way into mainstream America and creating their own American Dreams. As they move up the socioeconomic scales they begin to buy bigger

The Hispanic-American culture in the United States is becoming increasingly important in marketing and consumer behavior. This segment has different preferences, values and attitudes towards a variety of products than "average" United States consumer. The Hispanic population in America is the fastest growing, not only the largest minority population now, but their collective purchasing power exceeds $400 billion (Mongrain). In conjunction with this, the internet has also proven to be a vital marketing tool in the last decade. Internet uses typically represent a population segment with higher incomes and greater levels of education. Two of the fastest growing marketing opportunities lie in Hispanics and users of the internet - companies

In the book Latinos INC, Arlene Davila discusses and explores many of the dimensions and elements of Hispanic Marketing. In the beginning of the book she states that the Hispanic market is a multi-billion dollar industry. This market has grown tremendously and it is most prominent in densely populated Latino cities, such as Miami and Los Angeles. In these cities the main percentage of these Latino Americans tend to be Cuban. Davila explains and argues many points about Hispanic Marketing that bring great insight into this billion dollar industry.

The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible

Hispanic Americans have a strong tie to their culture and display it in their cuisine. Rice and beans are staples to la familia, together they provide a complete protein, and are inexpensive. Spicy peppers and hot sauce provide antibacterial and digestive health qualities that were imperative to provide healthy meals in Mexico because the water supply isn’t guaranteed to be safe for drinking. Historically, many tomato products were introduced to the United States by Mexico, including burritos, tacos, other Mexican cuisine and even ketchup (Sowell, 1981).

The importance of the analysis determines what outer factors that mold or influence management’s future strategic decisions. Accordingly, the general environment analysis incorporates several divisions, such as the economic circumstances, political/legal effects, socio-cultural powers, technological dynamics, and physical conditions (Gamble, Thompson, Peteraf, 2015). Most importantly, each segment will be centered on what significant areas that are correlated to the bed and mattress

“Historically, the banana trade symbolized economic imperialism, injustices in the global trade market, and the exploitation of agriculture-dependent third-world countries”(2). However, they remain to be one of the most profitable items in grocery stores. Making bananas crucial to economic and global food stability for countries all over the world. They are the third largest staple crop, coming only after wheat and coffee. Since bananas are such a sought after fruit, many companies have gone to extensive lengths in the to fight for a share of the market. Chiquita Brands International was one of the pioneer companies to try and globalize bananas. They took a risk and made some very critical mistakes along the way.

To introduce this product to Mexico, the intention will be to craft meals that are traditional Mexican cuisine and reasonably low in cost. It will be important to use ingredients from local farmers to develop relationships within the country and to provide the service and product at the best price to build a customer base. This product seemed logical for the Mexican market when observing family eating tendencies in the culture. As a collectivist culture, Mexican families are likely to have meals together and cook at home. This product caters to this aspect and allows families to enjoy each other while making the task of cooking and planning simpler. (The Hofstede Centre, n.d.)

• Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology.