Anthony Ng Architects Limited

1623 Words May 31st, 2011 7 Pages
ANTHONY NG ARCHITECTS LIMITED: building towards a paperless future
2011
BSM920 Topics in Advanced Strategy
Group D
8/6/2011

1. Introduction

Since the 1970s, the architectural industry in Hong Kong enjoyed a brilliant growth as a result of real estate and stock market speculation. In 1996, the industry was very profit-oriented and time conscious, and heavy bureaucracy was one of the main characteristics of the market. The role of the government and others institutions such as the HKIA (Hong Kong Institute of Architects) are essential in the Hong Kong architectural industry.
Anthony Ng is an architect from Hong Kong who started his own architectural practice in 1991 in Wan Chai. Thanks to his visionary and entrepreneurial
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The HKIA is an association which is using rewards and penalties to coerce architects into compliance with the standards they came up with => COERCIVE REGULATION
On the other side the government is a national institution which encourage compliance as it is taken for granted as the way things are done (Oliver 1991, Shenkar 2002) => cognitive internalization
To respond to these institutional pressures, Anthony Ng decides to use co-option strategies to cope with government pressures. Learning to deal with the Building department was an important aspect of the architectural industry, as it would help avoiding important delays and loss of contracts.
Another aspect of the co-option strategies use by Anthony Ng was to adopt corporate social responsibility which is considered as a new institutional logic (Lee, 2008). In addition to standards building and attractive designs, Anthony Ng decided to work on eco friendly projects, which enabled the firm to won the highest honour from the HKIA.

3. Chaos
The implementation of a paperless system was a change that would take place in a complex environment. When starting to use this new system Anthony Ng did not know the real outcome of this change, because there could have been many different effects that were largely unknown in advance. When the staff started using the paperless system, the organization could not assure that

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