Anthropomorphism And Forest Animals

Two techniques in particular are ethos and plain folks. Ethos focuses on the emotional reaction to a piece and how well the ethos is displayed determines the effect it has on others. The impression lasting is what makes it so powerful. This lasting impression is carried on by the technique called plain folks. This is incorporated by a normal woman helping these animals and this gives us the impression that we can help just as she has. This also emphasizes a lasting impression. This campaign connects to everyday values by connecting the emotion to our own lives and showing how it affects our lives. It is stated that in animal abuse cases, “64.5 percent (1,212) involved dogs.” (CNN 1). The commercial makes change

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

In the world today, media is one of the major ways that companies and businesses sell or inform the society about their products. Television specifically uses commercials to get the attention of their audience by using language, sound, visuals, and persuasive strategies. The commercial, “A Boy and His Dog Duck,” was created by the company IAMS. This commercial is meant to persuade their target audience into buying IAMS food for not only one stage of their animal’s life, but for all stages of its life. The commercial that IAMS created, is quite effective for middle-class new mothers wanting their children to have a long-term companion.

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

I have picked two videos that I felt have persuasive techniques in two places. Saving polar bears and the coca cola soda, I have chosen the polar bears. The polar bears “Sledding” and Shooting stars. The content of these two ads gives a message is that polar bears create a character of innocent, fun, and shows reflections of the best attributes that is close to us humans. It's saying that bears are filled with fun and can be mischievous at times. Also, it shows these bears are the ones being extinct. The persuasive techniques being used is the promoting of Christmas and the selling product of the coca-cola brand. Coca-Cola has been around for decades, so showing how their product is worth giving on holidays and that it brings everyone together even bears. The emotional and logic appeals of these commercial are its shows the audience a nice ice cold coke that polar bears are holding but also giving as a peace offering. Which in some case also pressures the audience to buy and think of how adorable the bears are especially the baby bears. This also builds on the emotional side of animal lovers, using the cute bears with soda is very influenced by an aspect of the commercial. Cola using bears in a family context to target the holidays, so in this case, it provides credibility, emotion to its appealing audiences. When I watch these two commercials I tell you that I do go out on the holidays and I get the five to ten at stop and shop Coca-Cola cases. I buy it because of the drink and also because of the image it has on the box of the cute polar bears, also the idea of it being a Christmas a time which family come together and give.

Speaker Credibility - Elephants have always been my favorite animal.Since a young age when i was introuduce to the movie Dumbo i always found an intrest in Elephants. Growing up Elephants became more than just a cute animal i seen on a movie , Elephants became a symbolf of respect , good luck , strength, and wisdom. (Show them my tattoo)

The human-animal border is something people have been fascinated with for years. Humans are taught at a younger at that there is supposed to be a separation between humans and animals, but as the years have gone on this border has started to dissipate. Humans now relate to animals more than ever before. Kids idolize them because of the movies and television shows, and adults turn to animals in times of great need. Animals have become more like humans which poses the question: does this border even exist anymore? Over time live action animal shows have become very popular, and people are willing to spend large sums of money to see exotic animals up close and personal. It doesn’t matter if it is a lion, elephant or horse. People want to experience the exoticism that they cannot get on a daily basis. Also, plays that have humans portraying animals have become increasingly popular over the last century. All of these events have caused the human animal border to be extremely blurred because it is hard to distinguish between humans and animals when the two are now so closely related. In the following paragraphs, there will be several live action animal acts and plays that will be used to show how the human animal border is disappearing. (216)

Research Question 1: How do Personification and Anthropomorphism help marketers in establishing relationship with consumers?