Anti-Consumerism in the Works of Kerouac, Ginsberg, and Roth

American culture in 1950s and today have numerous similarities “In the 50s, cars were flashier and more luxurious than ever...and used as a symbol of status. Similarly, today, upscale vehicles are still flashy and sleek…and upper-class consumers use them to show the status of their wealth.” Depending on the income that people earn, cars that contain more features are of better quality and class. Secondly, in the 1950s, ads had begun to seek out the attention on marketing for children. The products sold have cartoon characters and bright colors. In the modern era, citizens use similar tactics, using bright colors that are put at eye level. Children appeal to bright colors and characters when a company advertises on T.V. or in stores. Next, huge department stores became popular due to middle class’ increased power on spending. Now, the large chain department stores of Dillard’s and Macy’s are still very popular. People enjoy going out and just spending their money on the inventories that each department store has. “Then in the 50s, fast food became a

With social media playing a huge role in society, us Americans are becoming more materialistic. We are being influenced by people who give us these unrealistic expectations in life and always making us want more in life than what we have. We try living up to these expectations by buying elaborate accessories, when in reality they serve no purpose to us, making us feel empty on the inside.  Like Steinbeck said, “We trample friends, relatives and strangers who get in the way of our achieving it; and once we get it we shower in on psychoanalysts to try to find out why we are unhappy” (Steinbeck). Despite all of this, us Americans still claim to be realistic, yet we pay $800 for a phone just so we can be like everyone else. We buy name brand clothes that are overpriced. We pay $7 for a cup of coffee. The list goes on and on. The American Dream Steinbeck relates to is not something someone can buy, rather is it something you earn. As Steinbeck said, the American Dream is “yearnings toward what we wish were and hope we may be: wise, just, compassionate, and noble. The fact that we have this dream at all is perhaps an indication of its

Only a couple of decades ago, hard work and determination guided people to obtain a piece of the opportunity America is all about. Lately there is a surge in having our fifteen minutes of fame and work less, buy more. There are Americans who feel that materialism is the way to obtain true American happiness. TV ads bombard the population with information on what is truly needed to be the best. All media outlets convey how to be more like the famous. Commercials inform on how this star uses this phone and this athlete buys this car. In trying to assimilate to others, some continue to spend even though they cannot afford it. In “Framing Class, Vicarious Living,

The way Americans lived their lives was drastically changed between the years of 1920 and 1940. Many different events and advances in technology happened within the country during this time period. Events such as the stock market crash in 1929, the dust bowl of the 1930’s, and, due to an increase in urbanization, the uprising of major cities. Also advances in technology transpired, such as the invention of the radio and Henry Ford’s assembly line. These events and advances are all illustrated in great detail in the novel, Daily Life in the United States, 1920-1940 by David E. Kyvig. His thesis explains that during the two decades, the American life style was changed in such a

The new advertisements focused on creating unique slogan that consumers would remember and that cast products in an optimistic light (N.p. [Page 1]). By the 1880s, advertisement seems to take on a driving aspect of its own, and focused on the creation of “wants” and “needs” in the growing consumer population in order to create a market for certain items, clever businessmen would advertize products in careful language, designed to influence potential buyers into seeing the necessity of owing particular products. Economic effects on society, especially in Americans families, became apparent during the twentieth century. The place of women in the new economy was firmly cemented in the early decades of the twentieth century, with the rise of Progressivism and supply and demand economics (N.p. [Page #]). Progressive reformers and businessmen alike appealed to and propagated the idea of virtuous households, carrying a theme from the culture of sentimentalism in the 1850s that stressed the value of nuclear families with morally upright - if submissive - mothers. Many of the advertisements seen in this collection are clearly directed at women .The foundations of household economy were raised in the early twentieth century and during the World War I era. Home economy, in theory, allowed the housewife to make the most of finances, so that her family could purchase current

Good afternoon/morning ladies and gentlemen. Consumerism is defined by the English oxford dictionary as continual expansion of one's wants and needs for goods and services. Bruce Dawes’ poems “Televistas” and “Enter Without So Much As Knocking” critique the powerful and persuasive influence that companies have on our society.

Throughout the poem the speaker mentions things that relate to consumerism in America. An example in the poem that speaks about consumerism comes from lines 1-4

Most people assume the American dream is about achieving the nostalgic ideal of 1950s family life—Dad in charge of the household, Mom always looking pretty, and their children happily obedient and affectionate. The belief that success means living in a suburban home with a nuclear family causes many Americans to disparage any lifestyle that departs from this false image of family life. In truth, the suburbs are full of dysfunctional families and overdeveloped housing tracts. Many people in America cannot afford to buy a home, and most families do not fit the fifties-era ideal. Nonetheless, the media and advertisers continue to promote the delusion of the American dream, and consumers continue to spend their money in hope of achieving it. However,

Through the major influences of mass consumption within domesticity roles in Australian and American families, materialistic items including the family car and the introduction of the television where perceived as the central element of the family during the post-war period. Within America during the 1950’s, there was a sudden rise of new home building causing a major influence within the economy as families, especially middle class families were receiving an improved income under the leadership of President Truman , allowing families to indulge in materialist items including the family car. Through Cold war threats and anxieties American ideas of domesticity where shaped around the concept of the American dream which was expressed within American film, television and literature to ease these pressures .

Living the American dream was a part of the road to Suburbia. As soldiers were returning home from the wars, births were reaching record highs known as the baby boom. Just in the year 1957, a total of 4,308,000 babies were born.4 Desiring large families and great economic prosperity, the women’s role as mother and homemaker were built-up in movies and television and magazines. Ultimately, with additional “leisure time” at home, Americans bought televisions, nice record players, lawn mowers and other electronic products. Manufactures and advertising agencies jumped at the opportunity to profit on consumerism. “More and more, ad executives and designers turned to psychology to create new strategies for selling. Advertisers appealed to people’s desire for status and “belongingness” and strived to associate their products with those values.”5 The Baby Boomers that began the consumerism in the mid-1950’s socially altered the United States then and still do

In the late 1800's, American society began to burst with cultural activity. After the Civil War and the Reconstruction, Americans were eager to return to their normal lifestyles. The period that followed, however, was quite different from what the country was used to. During the war, many pushed hard for a rise in industry, leading to an explosive industrial revolution far beyond what people had expected. America's business and economy had boomed, and, as the new century approached, many had a new outlook on life. They were eager to escape the dull regiments of both the past Victorian era and the new urban lifestyle. This was easy for the upper and middle classes, both of which were growing due to the rapid increase in industry. It

amenities, but with all the necessities, to a life where there is nothing at all. There are certain

This obsession with the television led to the obsession over advertisement and becoming a manipulative salesmen, creating this sense of “want” within families.

The decade following World War I proved to be the most explosive decade of the century. America emerged as a world power, the 19th amendment was ratified, and the expansion of capitalism welcomed the emergence of consumerism. The consumer era was established, which generated new spending opportunities for most Americans in the 1920’s. From the latest fashions to the world of politics, ideologies collided to construct a society based on contradicting principles. These powerful ideologies infected men and women of all classes with an inescapable desire for material possessions; however this ideological tug-of war affected women the most. Although legally declared citizens, society’s

The 1920’s brought mass culture to almost everyone through radio, movies, advertising, sports, cars, and the influence of Hollywood. These influences sold a new way of life to the people and created demands for things so that consumers felt as if they needed these products to succeed in life. For example, Listerine mouth wash was taken from an antiseptic into something that should be used in every home. The advertising for this product would show sad people with unsuccessful love lives due to bad breath, though with the help of Listerine they could find love; it was made into an essential for having romantic love. Though, these products were mainly targeted and applicable to the white consumer who had the ability and desire to move upward in status, unlike many immigrants and people of color who did not have that luxury. Overall, the wave of advertising and mass culture brought the United States a new model of life that was dependent on consumerism and is a significant concept to the image of the “roaring”