Anti Smoking Ads

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

In the commercial “Icons” for Tobacco Free Florida, it is clear that the video is trying to get people to stop smoking not only in Florida, but also all over the world. Even though Florida only has the 18th highest percentage of smokers in the country, this commercial’s purpose is to help bring down the percentages in every state.

Some may remember when the NHS health campaigns were exactly that; health campaigns, not commercials. Their primary objective was to inform the audience of the dangers of smoking and drug

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

The Center for Disease Control and Prevention (CDC) was founded in 1946 (www.cdc.gov, n.d.). The CDC is one of the thirteen agencies that operates under the Department of Health and Human Services which is, "…the principal agency in the United States government for protecting the health and safety of all Americans…" (www.cdc.gov, n.d.). "Today, CDC is globally recognized for conducting research and investigations and

They do this by using strong imaging and exaggerations to showcase how harmful tobacco is. In this commercial the teacher is dissecting a creature that is suppose to represent a pack of cigarettes. He is listing off several chemicals and says, ”this actually has over 7,000 chemicals and don’t get me started on what they do to you.” This quote is a good example of their supporting evidence. It helps them get the point across and supports what they are saying. The reason for the creation of this commercial is obvious, they want to bring awareness to young adults about “The Real Cost” of

Rhetorical appeals are crucial when it comes to advertisements. How is the company/foundation going to grab the viewer’s attention? How are they really going to hook the viewer and make them remember our message? Well, the CHF uses to rhetorical appeals, ethos and pathos. They use pathos in testing the viewer’s emotion. Using the quote “some children get to heaven earlier” really gets you thinking and feeling sorry for children who go through this every day. Emotion is one of the biggest, if not the most important rhetorical appeal. Using children really adds to it. I would like to think everybody feels bad for children around smoke after viewing this disturbing photo. Smokers may feel cautious now when around young ones. That is what the CHF is going after, parents reevaluating their choices with tobacco. Ethos and pathos were very effective in this advertisement.

Smoking is one of the most controversial topics in the world, the cigarette while being popular has many negative side effects to people's health. Many companies have made different ads to make people stop smoking, let’s take a look at an advertisement made by Nicotinell to combat smoking and help smokers quit.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

The first advertisement, from 1967, was produced and aired by the American Heart Association (see Link 1). This ad begins with a narrator stating the lines, “Like father, like son”. These are the only words he says during the duration of the actual commercial. I believe this is to emphasise the main message of the advertisement. If those are the only words you hear, they will be more ingrained in your memory. After the voiceover, we see a father and his son, no more than 3 years old, enjoying time together as they go about painting their house. As the father delivers steady, skilled brush strokes on the house, his young boy looks lost and bewildered, obviously confused as to what he is supposed to do.

Their message as a sports team is the fact that “impossible is nothing”, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the