Anti-Trust Practices and Market Power Essay

775 WordsFeb 10, 20134 Pages
Title page FTC’s Google Antitrust Investigation ABC XYZ abcxyz@abcxyz.com Content Abstract………………………………………………………………………………. 2 Introduction…………………………………………………………………………... 2 Is search giant Google too dominant? …………………….…………………………. 3 Effect of monopoly and oligopoly on Society ………...….…………………………. 4 Conclusion………………………………………………………………………......... 4 References………………………………………………………………………......... 4 FTC’s Google Antitrust Investigation Abstract Antitrust Policy consists of laws and government actions designed to prevent monopoly and promote competition. On June 23, 2011, the U.S. Federal Trade Commission initiated an antitrust probe into Google, the world’s largest search engine. FTC’s investigation entailed a broad…show more content…
(Macconnell, Brue, & Flynn, 2012) Four particular pieces of federal legislation, as refined and extended by various amendments, constitute the basic law relating to monopoly structure and conduct. * Sherman Act of 1980 * Clayton Act of 1914 * Federal Trade Commission Act of 1914 * Celler-Kefauver Act of 1950 Is search giant Google too dominant? One the recent major cases, that the U.S. Federal Trade Commission investigated for antitrust was Google Inc. Google handles more than two thirds of all web searches in the U.S. and has captured around 75% of the lucrative search-advertising market, according to eMarketer Inc. and other research firms. (Efrati & Kendall, 2013) Google increasingly has posted links in search results that steer users to its own specialized sites, such as its business listings, travel-search site or shopping-search site. Detractors including business-review site Yelp Inc. and travel sites TripAdvisor Inc. and Expedia Inc. alleged that Google was hogging more and more Web traffic for itself in a bid to snag more online-advertising dollars. Yelp and others also complained that Google took content from their sites in order to populate Google's business-listings pages and other specialized sites. On June 23, 2011, the U.S. Federal Trade Commission initiated an antitrust probe into Google and after nearly twenty months of investigation, the federal government announced on
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