Ap European Film Essay

Cultural imperialism can be an issue and worsen people’s perception on how they view other cultures they aren’t familiar with. Internet and the entertainment industry are big contributes for serving

Does globalisation imply cultural homogenisation? Your answer should consider specific and local global media examples and should include reference to the Appadurai and McChesney article in the course reader.

In this book, King examines the Hollywood “Renaissance” from the late 1960s to the late 1970s as well as some of the industrial factors that shape the current dominance of the corporate blockbuster. King begins by stating that there are two distinct periods when addressing “New Hollywood” including the Hollywood Renaissance and the New Hollywood. Geoff King analyses new Hollywood dynamically and accessibly in his text and discusses diverse films, film makers and film companies apart from concentrating on the interactions between the film texts, social contexts, and their producers by using examples across Hollywood and its genres. He further discusses how positions of studios within media conglomerate, and the relationship between production for big and small screens as well as the influence of television, advertising and franchising on the New Hollywood have been transformed the form of the films (King 137-140).

‘media’ through which thoughts, ideas, and feelings are represented in a culture” and argues that

Using material from Item C and elsewhere, assess the view that media imperialism threatens ‘the cultural identities of many countries’ (Item C, line 12). (18 marks) (January 2010)

I admit there are fantastic films worldwide; however, there are no countries that truly attract the attention of global viewers, like the American Hollywood Film Industry. I say this as recently the 88th annual Academy Awards were held in Los Angeles. This is, unsurprisingly, an American event looking at the successes of American films. Yet the whole world tuned in to see the results. Leo won his first Oscar and everyone, everywhere, was very excited for him. People in this very classroom brought it into discussion as well as other occurrences from the night. Everyone spoke about an American succeeding at an American event, and yet no one here has any direct relation to the country.

Eurocentrism can be defined as the sensibility that Europe is historically, economically, culturally and politically distinctive in ways which significantly determine the overall character of world politics (Sabaratam 2013). It’s a worldview based on European colonial empires that hold western civilization as superior. Eurocentrism also tends to explain the different path taken up by the European in one hand and the eastern civilization on the other, pounds to modernity and industrial success of the west. Cinema serves as a powerful tool to accentuate Eurocentric colonial ideas and indigenous perspective. Cinema has also contributed in the obstruction and misrepresentation of Indigenous understandings of the world. This essay will be foregrounded in Eurocentrist-colonial concepts through cinema viewpoint. The film Avatar will be discussed as a Eurocentric film. The film is written and directed by David Cameroon, released in December 2009. In general, the film seems to be denouncing imperialism however it represents the act of initiation of imperialism and capitalism. This essay explores, how the film Avatar reflects the act of imperialism and capitalism and its link to colonisation history in real, civilization culture and race, and interracial relationship expressed in Eurocentric worldview.

‘National Cinema’ is often used to describe simply the films produced within a particular nation state’. (Higson, 2015) Nations have distinctive stylistic devices, often featuring stereotypical settings and characters in the attempt to represent the essence of the nation’s culture. This is apparent when comparing the Australian drama, Australia (2008) with A Separation (2011), an Iranian drama. Both films reflect through a set of norms, behaviours, beliefs and customs their nations culture, demonstrating that films are not made in a vacuum. (Smith, 2015)

American Film Industry: perhaps no other form of artistic expression has induced the same air of life, reality, and fantasies in the minds of society. Otherwise known as Hollywood, this mass media franchise captured the minds of many when it began in the early 20th century. Despite the dismal consequences people had to face during this era, reinstating the fantasized American values of individualism, social equality, and progress gave citizens a reason to buy a movie ticket. Influential film makers and the new forms of cinema they produced not only enabled escapism, but sought to capture the horror and uninhibited heroism, bloodshed and meaning of warfare to the eyes of America. Cinema during the Great Depression and World War 2 became a primary leader in this art form as an earmark of American society.

Revisionists solidified the term “Cultural Imperialism.” Four arguments dominate the topic of Cultural Imperialism: the media, national domination, capitalist domination, and the critique of modernity. The media is in a partnership with politicians to dominate the minds of Americans and Foreigners. National Domination was an attempt to draw similarities and create common ground between the United States and other nations. Capitalist domination was the use of capitalist culture and economics in an effort to gain access to a nations markets and raw materials. Those who criticized modernity reshaped Cultural Imperialism to also include the Western European nations as well, and criticized the process of Cultural

As our society continues to evolve, there one term that we struggle to define as a society. That term is culture, which is the very fabric of our civilization. However, F.R. Leavis’ ‘Mass Civilization and Minority Culture’ is literary expression of what culture is. Leavis defines culture as ''a kind of paper currency based upon a very small proportion of gold''. According to Leavis, the argument on the subject of culture contends that minority values those who are capable of endorsing first hand judgement by possible responses. He specifies the rapid change of culture in America that threatens the future. He specifies the impact of Americanization on films that has led to decline of films and literature which in turn lowers the culture. The

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

As a form of cultural capital, film and cinema are both reflections of a society’s ideals inasmuch as they are also what the philosopher Louis Althusser might call “an apparatus for reproducing the means of production.” Beyond its importance to various theories of cinema and society, a common understanding of cinema hinges on its importance as a tool for examining society in general—much like a lens through which one might peer to understand the ecology of a newfound species. And when one considers world cinemas, few are more deeply imbued with cultural capital, both as a reflection of societal norms (descriptive cultural

In the world today, globalization is an idea that many turn a blind eye towards, not really realizing the extent at which it is happening. Globalization is the idea of moving the culture of America and its movies from the American market to the international market. With the presence of the globalization of American movies comes the idea as to whether it is hurting our culture in America, as well as whether it is actually helping the international market in which the multi-million dollar blockbusters are being inserted. After research, it seems to be that the movement of movies from the American market into the international and global market is harming the popular culture of America, as it is changing the ideas of movies from being made

Media does not exist in a cultural vacuum. It is the essence of the thoughts