Apex Dry Cleaning Marketing Proposal

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Prior to conducting primary research, companies should first obtain secondary data from all available sources that pertain to the interests of the subject. Companies conducting secondary market research focus on collating sections of research

The primary data in our project is from our own interviews, observation, survey, and estimation.

There are various methods of collecting data such that the information collected can be used to draw inferences about the target population. The sales forecast is the key component for the problem statement and for accuracy it is important to know what consumers prefer over Best Buy. Participation in business surveys is usually voluntary and the quality of the results depends crucially on the willingness of enterprises to co-operate. A promising approach to getting high response rates is to make compliance as painless as possible

The selected product that I will be collecting data for is an anti-depression medication made my HML (Hutchinsons Medical Limited). The data collecting method I’ve chosen is face to face interviews in order to get the respondents full attention and collect data without any distractions. I intend on finding out the respondent’s age, whether they suffer from depression/anxiety, whether they take medication for their depression/anxiety, and which form of our product they would prefer to purchase (roll on, cream, liquid, pills).

As for now, I am planning to have both primary data and secondary data in my research paper. As the primary data to be collected from the Telekom Malaysia Staffs and the secondary data to be collected from the related topics articles. There might have some interesting and yet convincing data to be studied for my research. Besides, for primary data collection, I plan to use the questionnaire to distribute through email internally by using company email address since the target participants are from Telekom Malaysia.

The researcher will assume that the respondents will answer all survey questions and that the questions will be answered honestly. The researcher will assure the respondents that the survey will be handled anonymously and that it will be confidential.

PRIMARY RESEARCH (e.g questionnaires, surveys), SECONDARY RESEARCH (e.g Inside Business: sales records, stock records) (e.g Outside Business: gov stats, media)

About the Research. My survey was administered to JCPenney shoppers with a mix of distribution both in person and by telephone. I obtained 18 usable surveys, for a response rate of 90%. Upon using secondary data from the company, I have

consumer surveys, where potential customers hear about the product and are asked their opinions consumer surveys, where potential customers hear about the product and are asked their opinions

In the article ‘Data Collection: Primary Research Methods’, Christ (2009) wrote that, the responsibility for collecting data under primary research falls to the marketer. Marketers can select two basic approaches to collect data using primary methods:

Answer: Marcello and Litzenberger have used their knowledge of marketing research, and some cleverness to surmount a major challenge in confronting skeptics of marketing research. They have chosen to demonstrate before a public audience the validity of professionally-done marketing research. Their approach and their logic appear sound. The anticipated out-of-pocket expense of $6,000 to use the omnibus survey appears to be a very modest investment to prove their point. By spending their own money, they further demonstrate the confidence they have in using marketing

The competition is fierce when it comes to grabbing your customer's attention. Nowadays, your target audience can easily ignore your surveys. That’s why timing matters when asking customers to complete a survey.

A survey would be conducted, either in the store or I may use computer-assisted telephone interviewing. This is where I am linked to a computer, which cues the questions, to be asked and allows the answer to be directly inputted.

The items of information gathered as the basis of marketing research are usually referred to as data and we speak of primary data and secondary data. The former is information collected by means of a research programme carried out for a specific purpose. The latter is information that already exists, because it was collected as part of a previous research operation or for some different purpose.