Apparel Industry Australia

4713 Words Oct 25th, 2013 19 Pages
December 2009 The Apparel Industry in Australia1

1. 2. 3. 4. 5. 1.

Executive Summary ................................................................................................................ 1 Market Entry............................................................................................................................ 1 Retail Channels....................................................................................................................... 4 Distribution Channels.............................................................................................................. 8 Market Resources................................................................................................................... 9
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2.2 Local Capabilities Australia is a competitive market. The strength and success of local brands and designers have been well able to compete successfully against high-profile imported and designer goods. Internationally, Australia is best known for its beachwear, bushwear (e.g. outback, outdoor clothing), urbanwear and high fashion. Currently there are over 5,000 fashion labels in Australia6 7 and more than 2,000 companies export fashion. 2.3 International Competition China dominates the Australian import market due to its low cost. This has increased the pressure on local firms to compete on price. This has resulted not only in a contraction of the domestic industry but also in a new focus on specialization and innovation. The international fashion and apparel industry presence in Australia is noticeably less than other western markets, such as Canada or Japan. For example, large international firms such as H&M, Zara, Top Shop or The Gap do not have stores in Australia. However, as economies begin to recover from the global financial crisis, The Gap, Abercrombie & Fitch, and Zara have expressed interest in the Australian marketplace. 2.4 Canadian Position Canadian fashion and apparel is regarded as having innovative design and quality. However, few designers and brands are well known in the Australian market.
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