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What Does Color Influence Web Design?

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In a world where information is used and depended upon more than ever, people have begun to not only seek, but demand faster ways to access it. Potentially the most popular method of achieving this has become the internet. It is due to this fact that web designers and developers have undertaken vast amounts of research to not only speed up access to information on the web, but how to make it attract to more users. “How might they have accomplished their goal?” you may ask; to which the answer is: by appealing to the user via visual and mental attraction via design patterns and functionality intuitiveness. Color. It is what makes up the perception of our reality via light rays that we interpret through our eyes (Visible Light Waves, 2007), but why is it important? One could argue that the sole purpose of these waves is to give us vision, but color triggers so much more within our bodies. It can affect the physical processes within our bodies, our emotions, and can even communicate to us outside of the obvious visuals we perceive, based upon the culture that we reside within (Color Matters, 2012). But why is this important to web design and development? The answer is quite simple: color always affects us without us even noticing. Based upon the color scheme you use within your website, you can create a positive, or negative, reaction within your user, and this can either pull them in to your website, or make them run away from it as fast as possible (Chapman, 2010). To explore

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