Apple : A Good Opportunity For Apple

1291 Words Jan 26th, 2015 6 Pages
OPORTUNITY
Opportunity for the company is to engender products that can give not only contentment to clients but health benefits as well. The company can engender a product that will not cause much harm to the user’s health. The introduction of Apple Watch is a good opportunity for Apple to impress the world the way it did by the introduction o f iPhone on January 9, 2007 by Late Steve Jobs. The growth in smartphone market and cloud service is a really good opportunity for Apple to expand their services in icloud and also to introduce new iPhones in their iPhone product line. By doing this the company will have competitive advantage over other firms.

THREAD
The biggest thread for the Apple is the rapid change in technology. The lower price of the products by its competitors is also a big thread for Apple. The single biggest threat to Apple iPhone is the Android operating system. Google has taken the world by storm due its mobile operating system and android is poised to grow even further because it is free for all. (“SWOT ANALYSIS OF IPHONE- MARKETING 21” 2014).

Market Segmentation
The Apple market segmentation includes:
DEMOGRAPHICAL
Apple’s demographical market segment is successful because their product development is for perfect age group, and occupations. They are disseminating their items into different spots and the Personnel Computer’s (PC) are ordered on age, family measure, for instance they would have more recreations and excitement in the Pcs for the…

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