Apple : A Huge Apple Fanatic

1322 Words Dec 12th, 2015 6 Pages
The company I chose is Apple. I am a huge Apple fanatic. Apple revolutionized computing, phones, and music. Many people use its products to help to eat, drink, sleep, work, travel, relax, read, listen, watch, shop, chat, and date. Apple has developed many flagship products to huge international acclaim. Anyone would be able to use these products once he or she gets them in hand although they are revolutionary, high-tech magic boxes. A cold “masculine” aesthetic that spoke of maturity, rational technology, and an obsessive attention to detail that radiated a confidence to and from its owner is presented by the minimalist purity of the iPod, and of Apple’s contemporaneous laptops and desktop computers. The design voice of Apple is about simplicity, and about a devotion to the details of a form, an interface, and an experience. Apple’s extraordinary attention on the details that might seem irrelevant and unimportant at other companies is what attracts me to its products. Apple’s current mission statement is:
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Apple, 2015)
The targeted audience is teenagers, college and university students, business people, and adults.…

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