Apple : A Long Relationship With Adobe

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Wu writes “But even if lost on many consumers, the inescapable reality is that these machines are designed primarily to facilitate consumption, not creation, and so they are closed in a way the personal computer never was” (Wu 550). Most people cannot create computer codes or fiddle with computer parts, all people want is a device that can make their lives simpler. Technologies like the iPhone and Macintosh offer apps Apple deems to be professional and worthy, so the consumers can have fast and easy access to the best apps and information. This restriction only allows the information Apple handpicked to be shown to the consumers. As of right now, Apple’s control over apps may not yet be seen as a serious problem, because people are free to look up information on the Google search engine, an open technology.

Apple is now a 35 year old company, and since its founding is has strategically chosen to limit consumer choice. This would of thought to be debated, because many Apple buyers don’t view Apple as being limited in possibility or product options. However, as soon as consumers start buying stuff from Apple, they find it difficult to move to products made by someone else, as they have evolved their use of technology around apple software and products.

Apple is technology monster. It is a 4-in-1 company. It’s a hardware company, a software developer, a services company, and retail store all wrapped into one. Apple controls its user interface through its software company this helps Apple control how customers will see and use their phone, this is something many

I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every things from hardware to software, over to online services. It do all this to proof its products that distinguish market from PCs to smartphones. In this essay, I will discuss how Apple used vertical integration strategies, both backward integration and forward integration to planning its competitive position within its industry.

Apple has a vertically integrated business model, meaning that they are involved in nearly every step of the production process for Apple products. The hardware they produce can be accompanied by a variety of Apple brand accessory components consumers may wish to use with their Apple device. The most popular Apple devices include iPod, iPhone, iPad, MacBook and AppleTV. Apple products run on their own unique operating system, which sets them apart in the industry from other personal

The competition of mobile operating systems usage is a huge factor in the United States. Google provides an operating system for mobile smartphones called Android in that case, Apple decides to roll out a mobile operating system for Apple devices called iOS in the same year. The ratio of people using iOS in the United States over Android in the past couple years has been 6 to 1. However, after Google’s improvements and recently new updates to the operating system which is called Lollipop 5.0 has dominated a big percentage of iOS users to use Android based operating system smartphones. (Fact on Android vs iOS) Take another example by Google, they have invented a web browser in which competes with Internet Explorer. Internet Explorer has integrated with Microsoft’s operating system Windows and has been used quite well. On the other hand, Google decided to invent Google Chrome as a competitor to Microsoft’s Internet Explorer. Google’s web browser

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

INNOVATION: Apple influences the world in innovation with iPhone, iPad, Mac, Apple Watch, iOS, OS X, watchOS and more. Over the years, apple has developed by contributing superior products compare to competitors.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple is a company that operates in the technological industry. Apple is a technological giant that is looking to be the most advanced in their field. Whether it be their iPhones that now have a finger print touch screen to open the phone, or the apple watch that can be used the browse the Internet or the iPad that can be carried around instead of a laptop, Apple is looking for ways to make advances in technology in their industry. Apple operates in the United states and all over the world. Other company 's in their industry haven’t had the same amount of success as apple. For instance, Samsung has made attempts but has not received the same traction as Apple. Many people not only buy Apple phones but they buy Apple computers, laptops, watches, and even MP3 players called iPods. Samsung and others in the industry haven 't been that successful to this point.

* Apple has strong brands which include the iPod, iPhone, iPad, and Macintosh line of computers.

Apple is a company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the iPhone SDK (software development kit) to developers free of charge.