Apple And Its Impact On The Mobile Market

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

Apple being the top price point for its products must compete differently than some of the others in the market to pull in consumers willing to pay for the Apple brand and its promises, such as making devices as easy to deploy as they are to use.

Firstly, we should divide Apple Inc. into the Mac line and the iPhone/ iPad line. In the Mac line, the barrier to entry is very high, causing very few new firms to be able to enter. Developing a computer OS is a very difficult business, because software also need to be compatible with your system, which is very difficult because software companies may have to completely rewrite a program to suit your system. So the entry barrier is extremely high. On the other hand, the mobile device market may have lower entry barrier, as we can see firms like Samsung and Nokia also has their relevant share of the market, but exit

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The notion of worldwide village or worldwide merger is dependent upon the grounds of globalization. Some of the rivals respect it a way of decimating the societies and social orders while the advocates accept that globalization has increased the financial robustness of the nations. This investigation tried to give comprehending concerning the idea of globalization, its focal points and detriments on the economies of the planet particularly on the business globe (Ahmed, 1993, pp.335-359).

Apple was founded in 1970 by Steve Jobs and Steve Wozniak. Firstly they focused on computers (Successstorycom, 2017, 3). Current Apple CEO is Tim Cook, company is based in Cupertino, California, US (Successstorycom, 2017). Apple introduced it firs iPhone, which is its smartphone products line in 2007 T3com, 2017,2). In 2016 Apple introduced its 7th generation of iPhone (T3com, 2017, 16). Apple produce its own software for its products in 4 main categories, computers, tablets, phones, and media players. Apple production lines have its specific names, computers are callers mac, tablets iPad, phones iPhone and media players are iPods (Applecom, 2017 a).

Knowing who your competitors are, as well as their strengths and weaknesses is an essential part of assessing the market for your product for your product or service. Most businesses have direct and indirect competitors.

The Apple Company has been the leading innovator in the businesses of computing, mobile communication applications and digital media distribution for more than a decade. And from this position, many of its product releases signal the release of new and important technological developments in the marketplace. However, for several years and particularly underscored by the passing of founding visionary Steve Jobs, Apple has been accused of treading water with its most recent product releases. This would be magnified by customer grievances with the unsatisfying product changes driving the release of the iPhone 5 in 2012.

In January 2007, Apple entered the smartphone industry with a firm stride. Apple 's iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its "revolutionary" fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpected blow. Apple had to face dissatisfied customers and international law authori-ties. The issue laid in the core of its marketing plan. The company was mainly oriented on innovative technology, forgetting who this technology was actually serving.

As I said above, other small and large firms also exist in a mobile phone and technology products competition market. For example: HTC, HP, Sony, Panasonic, Toshiba, Huawei, Philips and etc. These firms compete with Apple and Samsung; also they compete with each other.

Before you can destroy your competitors ' advantages, however, you have to figure out who you 're competing with.We can define a competitor as any organization or company in your industry, or in an industry related to yours, which offers a product or service that 's like yours. Competition is a contest among businesses to attract customers and sales. It is a fight for the top position in your ideal client 's mind.

Apple’s main focus is on technology. This is simply because technology propels a company to higher levels hence remaining very competitive in the industry. As such, most of its products are mainly based on technological innovations. The main challenge of this industry is therefore continued technological innovations. The time that the product remains very competitive in the market is very short as compared to any other product from other industries. The product stays in the market competitively for less than a year if there is no improvement in technology (Gross, 2012).

Strategically, Apple creates substantial value through diversification. Such remarkable innovations as iPhone and iPod prove the company’s capacity to innovate and further create digital lifestyle convergence. Apple seamlessly integrates into the creation of outstanding user experience by providing the next must-have electronics products.

However, across all its international marketplaces, Apple offers standardized iPhone models. The company authentically patents the technological features used in iPhone. These Smartphone’s manufactured by the company are run through Apple’s own customized software, iOperating System (Apple Inc. “Financial Information”). iPhone is well known all over the market for its bigger screens, strong battery life and unique design. No other market rivals of the company can exactly imitate the internal and external features of iPhone. Product differentiation strategy helps to augment the brand value of Apple Inc. in the global forum. Consumers prefer to purchase iPhone because of its rare features and non-comparable applications. Apple provides its consumers the iPhone with premium quality in the technology market while is done by other competitors. So, Apple should maintain this to differentiate its self among its competitors. But the premium price strategy should be changed.

Apple has successfully manipulation of the industry demands but Nokia has chosen to fitness to industry.