Apple And Purifiedlife. Apple

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple’s position and marketing as a premium brand is based on their strategy of not competing on price. Apple operates on premium pricing and price skimming. Premium pricing is a strategy in stitch products are introduced and kept at high prices in order to encourage a level of exclusivity and luxury among consumers. The high prices of Apple products, in comparison to their competitors, is reflective and representative of the quality and exclusivity of their products. Through this pricing strategy, Apple has successfully build a brand equity and value around their brand and products which in result means consumers are willing to pay the extra amount of money for their products, instead of going to competitors with lower prices.

As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”

In the beginning we would see celebrities staring in their commercials, using the latest products but now Apple is taking their products and fitting them into average everyday lives. Though the top celebrities are still seen with Apple products such as the iPhone and MacBook Pro; which is always going to be a big marketing perk for the company. Apple is now focusing on creating their products for the average person, they focus on art, photography, video camera, music, etc. The online Apple store gives consumers a chance to compare old products to newer devices. It allows people to learn about their products using videos and magnification to see the new retina displays on their computers “whatever you can imagine, you can bring to life with Apple products. Because when you start with amazing products, you can create amazing things.” (Apple.com). Having a device at the tip of your hands that allows you to create amazing things is what makes Apple so unique. Being different gives the company its idea of being

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

You’re absolutely correct, Apple has truly mastered the art of generating buzz and obtaining free advertising (Kinicki & Williams, 2013). Over the years they’ve masterfully leveraged secrecy and the art of strategically leaking information to drive customer and media anticipation for their products into the stratosphere (Kinicki & Williams, 2013). Even more impressive is Apple’s ability to consistently capitalize on that buzz by producing products that meet the amazingly high expectations of its customers. Apple’s ability to combine unmatched marketing sizzle with real innovative genius and manufacturing muscle, is what truly makes their products iconic and sets them apart as a company.

I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every things from hardware to software, over to online services. It do all this to proof its products that distinguish market from PCs to smartphones. In this essay, I will discuss how Apple used vertical integration strategies, both backward integration and forward integration to planning its competitive position within its industry.

Apple is an American technology company headquartered in Cupertino, California. The company is well known for their devices including media electronics, personal computers, portable music players, smart watches and other software, media devices and services which they design, develop, and sell. In addition to the products listed above, the company also offers many third-party Apple branded mac-compatible and IOS-compatible accessories including but not limited to headphones, cases, displays, and storage devices. The mediums for which they sell their products are retail stores, online stores, their extensive direct sales force, third party cellular network carriers, and wholesalers. Furthermore, they have their own large collection of digital content and applications through the ITunes

“Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication” (Villefranche, 2011). For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones. Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well.

gains many competitors. Companies from Microsoft (MSFT) and Google (GOOG) to Sony (SNE) and PayPal (PYPL) all serve as a threat to Apple because of the company’s influence in so many industries. In order to keep their business booming, Apple has to come up with different ways to mass market. Apple sells their products using television, radio, newspapers, the internet, and even billboards. Every advertisement is different from the other because they are trying to appeal to a wide range of people in order to bring in the most profit. Another way Apple gets people to buy their products is with discounts. During specific times of the year, like black friday, they offer deals in stores to convince people to upgrade their electronic devices. If this does not seem to work, Apple has some new innovative tricks up their sleeves! In an article from Business Insider, it was disclosed that Apple officials wrote a letter to the National Highway Traffic Safety Administration explaining their plans to create self-driving car software. Although it has not been publicly confirmed, comments have been made by the Director of Product Integrity Steve Kenner suggesting such an invention is on the way. If Apple’s plans to enter the automotive industry isn't enough, a recent article stated that they also plan to use drones to improve their map app. Such expansions and improvements raise a lot of untapped potential for

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple Inc. is one of the most notable brands in today's market. With products ranging from home computers, cellphones, internet and cable, to television, Apple Inc. seems to be dominating in every aspect of the technological world. The company started in a garage with only three members, Steve Jobs, Ronald Wayne and Steve Wozniak. With such as small base of operations, one must question of how these young men were able to create and maintain this powerhouse of a company for over forty years. Although there are many other aspects that have contributed to their success, Apple Inc.'s use of propaganda techniques in their ad campaigns have to be one of the main factors for its rising fame.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,