Apple And Samsung : A Comparison Of Samsung And Apple

- The Threat of Substitutes is high, since mobile product-life cycles are short. For example, Motorola is currently

The mobile phone market had been ruled by companies like Nokia and Motorola back in the day before the smartphone entered the market. Once Apple took over the market when it launched ‘iPhone’ in 2007, other brands scrambled to ride the smartphone wave. The product became immediately popular among users with the hi-tech features becoming the new benchmark for new phones. The iPhone was the first smartphone to introduce a multi-touch interface and unique internal apps. The iPhone is still a strong device in the market and is one of Apple’s leading product lines. After a lot of competition from companies like HTC, LG, Nokia and BlackBerry, the clear survivor was Samsung. Its Galaxy models have been giving Apple’s iPhone a serious run for money with their covetable features. Apple and Samsung are the largest manufactures of smartphones across the world, together producing 53% of the hand-held devices used in the world (www.idc.com). The devices are mainly aimed towards premium millennial users who are likely to continue buying high quality, high priced devices. This essay will analyze Apple and Samsung’s marketing mix along with a comparison of their promotional strategies, value proposition and key positioning for the same target audience.

When people are deciding to buy a smart phone a lot of questions are raised in their head before choosing one. Should I get an Android or an Iphone? How much do I want to spend on a smart phone? Which phone has features that are beneficial to me? What specifications does each phone have? Some people would say Iphones are better than Androids, while others say that Androids are better than Iphones. When looking at a Galaxy S5 and the Iphone 5s there are major differences between them.

This teaches our children, our future leaders, that quantity trumps quality every time. By exaggerating the worth of said products, these companies create value, this is then viewed by the consumer as a "must have" item while simply over lookimg the flaws it may have. In turn, you're left with a shotty product, and an empty wallet. But hey, at least you look cool, right?

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

Well Apple has done it again with another product that is a game changer. We now have the iPhone 7. The new advancement has new cameras that allow a color recognition as well as a better light fixation when taking a picture. Nobody likes a blurry photo or one that doesn’t have good lighting. The phone is now actually water-resistant. People don’t have to worry about getting it wet anymore or constantly having a phone cover. Now the new IPhone also has stereo speakers and a longer battery. The the surround sound it is better and the battery life allows people to not have to worry about having a charger with them all of the time.

Android from the very beginning have used to give the same features as IPhone at a low price. The ownership of IPhone has increased but so is the ownership of android phones. If only the price of the IPhones were a little low it could have made a better profit. They would have also made better sales in America. Samsung faced a law suit filed by apple against them that they have been copying the features of IPhone. The android phones of Samsung used the exact same features provided by the IPhones over the years.

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

As a consultant for Orb Ltd a company who specializes in organizational behavior. I have been asked by the CEO to research areas within organizational behavior on the two examples that I selected, so it can be used for future training.

They are many categories that can be made to explain why did people starting choosing apple products and not android products. The number one category that people requested for the next iphone generation to have and improve in there looks and appearances. The times of India claims “With a few exceptions, like the

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

Now, we live in a world of changes and developments due to globalization as globalization has made the world lives in a small village through modern technology and progress in all social and economic fields, technological, and the reason for this is that people are now able to communicate with each other through a variety of devices of modern communication, it is the most important developments in the world factors are the strategies developed by the companies to reach customers and make every needs and feel good through to provides companies of products and services, so now it's a large group of companies in the market every company have objectives and strategy of seeking to achieve, now become a competition for that greatly

Earlier when phones came out they had few functions, like calling and messaging just what was required. The disadvantages of regular phones were that they did not have constant internet access for information, good camera technology, alarm clock, calculator for math etc smartphones now have multiple functions like accessing information with the help of internet, high quality camera, travel light when no electricity, alarm clock to wake up in the morning, stopwatch to track time, world time, work access from anywhere around the globe, map direction, to do lists, games for children, video calling that is why why smartphones with these features have taken over regular phones.

Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.[2] Apple's multinational litigation over technology patents became known as part of the mobile device patent wars: extensive litigation in fierce competition in the global market for consumer

Currently in 2014, the iPhone offers over hundreds of thousands of apps that make almost any task user-friendly. They also have the most advanced technology compared to other app markets (“iPhone” 1). This did not just happen quickly. There was not an App Store until a year after the launch of the first iPhone. It is mind blowing to believe that the iPhone 5s has LTE mobile broadband, while the first iPhone in 2007 did not even provide 3G (2). In about five years, Apple's iPhone developed greatly when it comes to the technology within it. Also, the outside features went through modern enhancements, including change in appearance from the original, and getting slimmer with each new generation. Throughout time apple will continue to