Introduction
The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).
Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.
Apple Inc. is perhaps one of the most innovative technology companies to emerge since its establishment, in1976. The founders Steve Jobs and Steve Wozniak gave the world products like the Macintosh computer, iPod, and most recently, the iPhone. Apple is also successful in software manufacturing such as Apple OS for computers, media softwares like iTunes and iOS for mobile devices. To date, Apple employs 115,000 employees, 453 retail outlets in 16 countries and a revenue of $182 billion. Thus, Apple’s creative, and innovative product line has had its stock price to hit high every year.
Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple’s Macintosh computers, iPods, iPhones, and iPads all share characteristics that make them part of the general information technology industry. However, since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry, iPods in the personal media player category and, depending on the model, the mobile internet device (MID) market and iPhones to the smartphone and MID industry. The iPad
In this research paper I will be explaining and describing information I have gathered regarding the corporation Apple. I will use this research in order to show how Apple dominated the tech industry as well as why it continues to progress and develop in today’s market. In my opinion Apple is the greatest technology based company that has ever existed, both in influence as well as success. I feel the evidence I depict will prove this to be the truth.
Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.
This report will thoroughly go through the case of Apple, a company that is at the forefront of entertainment technology. Our team of expert analysts and consultants has carefully evaluated the situation of the company, determining what practices and innovations have led to its current position, developing a plan will continue to help the company further it’s position, and provide logical rationale and follow up to our plan. Before getting into the details of the company’s managerial and innovational practices, the report will provide a brief overview of the company. Apple is in a critical position with the loss of its former CEO, Steve Jobs, but with implementation of certain practices and policies, it
Apple is a company that operates in the technological industry. Apple is a technological giant that is looking to be the most advanced in their field. Whether it be their iPhones that now have a finger print touch screen to open the phone, or the apple watch that can be used the browse the Internet or the iPad that can be carried around instead of a laptop, Apple is looking for ways to make advances in technology in their industry. Apple operates in the United states and all over the world. Other company 's in their industry haven’t had the same amount of success as apple. For instance, Samsung has made attempts but has not received the same traction as Apple. Many people not only buy Apple phones but they buy Apple computers, laptops, watches, and even MP3 players called iPods. Samsung and others in the industry haven 't been that successful to this point.
This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.
This research paper will seek to describe Apple’s rise from an obscure computer company to the World leader in electronic devices. A brief introduction describes Apple from the start to its enviable present day status as one of the most valuable companies in the World. Apple’s expansion from America to other Continents will be discussed in the introduction.
Since the 1970’s Apple computers has made a large impact on the computer industry and has revolutionized what it means to be a computer company. Beginning as a project between Steve Jobs and
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
Apple Inc. is an American corporation that specializes on designing, developing, and selling electronics that include smartphones, tablets and computer software (Hitt et al., 2014). Apple’s strategy is anchored in four pillars that the former CEO, Steve Jobs, had strategized. At the outset, the company main objective
This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we will provide recommendations to enhance the effectiveness of the company’s strategy or to change its strategic approach for better results.
Apple is one of the world 's top user electronics and personal computer companies. The Cupertino, California-based Company was founded in 1977 as Apple Computer Inc. It dropped the "Computer" from its name in early 2007. Apple 's present place in the international market place is a faraway cry from its humble starts, by Steve Jobs, Steve Wozniak and Ronald Wayne marketing hand-made private computer tools in the late '70s. Company continual to focus on individual computers for the next decades, but in recent years that focus has lifted more to customer electronics such as the Ipod, iPad and iPhone. But, Apple moreover sells a range of associated software, services and applications, with certain of the best prominent non-electronics goods being the iCloud, iOS, Mac OS and Apple TV. The company has great work knowledge. According to its authorized website, there are 3 main sorts of jobs offered for staffs. They are business, retail warehouse and students and college graduates. Jobs are broken down to humble and separate duties then every worker will be tasked based on their talents for example, hardware and software engineering, selling store manager and on-campus representative. But, even their jobs are broken down definitely to employees’ talent.